Principal Program Manager, Go-To-Market

Accountabilities:

• • Lead a concurrent portfolio of high-priority go-to-market initiatives, establishing clear owners, timelines, dependencies, risks, tradeoffs, and decision points.
  • Own the planning and orchestration of major and minor product launches, including launches connected to company events, weekly announcements, customer adoption initiatives, and pipeline-generating activities.
  • Build and continuously improve scalable launch frameworks and program management practices that enable more than 15 launches annually to run with greater consistency and efficiency.
  • Coordinate dependencies across Product Management, Product Design, Product & Technical Marketing, Growth Marketing, Communications, Social, Field Enablement, Sales, and other go-to-market functions.
  • Provide executives and senior stakeholders with concise context, risks, options, recommendations, and clear decisions rather than activity-focused status reporting.
  • Design decision stages and working processes that surface blockers and tradeoffs early, enabling teams to move quickly without sacrificing quality.
  • Translate recurring manual coordination into AI-powered workflows and automations that improve efficiency, consistency, and scalability.
  • Partner with the marketing AI transformation function when workflows require broader adoption, governance, skills development, or department-level implementation.
  • Establish quality controls throughout program execution and confirm that market-facing assets, messaging, and launch components land as intended.
  • Develop reusable playbooks, processes, and operating models so each launch cycle becomes more efficient and effective than the previous one.
  • Monitor outcomes with relevant data, including pipeline, adoption, consumption, brand impact, and community engagement, and incorporate learnings into future programs.
  • Lead retrospectives, identify systemic improvements, and remove unnecessary processes when they no longer create value.
  • Escalate decisions early with a clear recommendation or specific request when issues require senior leadership input.

  Requirements:

  • Significant experience in go-to-market program management within the high-tech industry, particularly across complex, multi-stakeholder and cross-functional initiatives.
  • Demonstrated experience building, scaling, or transforming program operating models within large, distributed organizations, with measurable business results.
  • Proven hands-on experience with AI agents, automation, and AI-enabled workflows that have been deployed and used in real production environments.
  • A track record of identifying manual processes and converting them into practical AI workflows while helping teams adopt new ways of working.
  • Strong understanding of product releases and their implications for marketing, communications, enablement, sales, and broader go-to-market organizations.
  • Ability to establish effective launch and program frameworks without introducing unnecessary meetings, bureaucracy, or administrative overhead.
  • Strong strategic judgment and a bias toward action, with the ability to frame risks, evaluate options, and drive decisions across competing priorities.
  • Demonstrated ability to manage multiple high-stakes workstreams simultaneously while maintaining quality, momentum, and stakeholder trust.
  • Exceptional written and verbal communication skills, including the ability to communicate effectively with executive audiences and drive alignment across senior stakeholders.
  • Proven ability to influence without direct authority and build alignment among teams with competing priorities and dependencies.
  • Strong understanding of project and program management tools, including the ability to leverage AI automation within those environments.
  • Self-directed, adaptable, and comfortable operating in ambiguous, rapidly changing environments.
  • Ability to measure success through meaningful business outcomes such as pipeline, adoption, consumption, brand impact, or customer engagement rather than activity metrics.
  • Willingness and ability to travel when required and in accordance with applicable travel policies.

  Benefits:

  • United States base salary range of $203,200–$345,600 USD, with final compensation determined by factors such as experience, skills, education, abilities, internal equity, market data, and geographic location.
  • Base salary is complemented by a broader total rewards package; the stated range does not include bonuses, equity, or benefits.
  • Comprehensive benefits supporting health, financial security, and overall well-being.
  • Flexible paid time off to support individual work-life needs.
  • Equity compensation and employee stock purchase plan opportunities.
  • Parental leave benefits.
  • Dedicated growth and development funding to support professional learning and career progression.
  • Team member resource groups supporting connection, inclusion, and community.
  • Remote-first working environment with location eligibility determined by applicable hiring guidelines.
  • Opportunity to work in an AI-forward environment where modern technology is integrated into everyday workflows.
  • Significant autonomy, executive exposure, and the opportunity to shape scalable go-to-market operating practices.