Principal Product Marketing Manager

Headquarters: Remote United States Who we are Kentik is the network intelligence platform for modern infrastructure teams. Unlike traditional monitoring and observability tools, we demystify complex network operations, enabling organizations to deliver applications and innovation at scale. Built by network experts to make critical insight accessible to every engineer, Kentik is the real-time source of truth that understands every network in context — from data center to cloud to the internet. This single platform unifies and correlates cloud, device, flow, synthetic data to turn telemetry into action. Market leaders like Akamai, Booking.com, Dropbox, and Zoom rely on Kentik to run, manage, and optimize their networks. What you'll do We are looking for a strategic product marketer who is passionate about building effective GTM strategies and delivering solutions that resonate with buyers and users in multiple markets. You zero in on exactly what drives people and how technology can solve their problems. You enjoy speaking with customers, partners, analysts, and product managers. You have a bias for action, high empathy, are a leader, and enjoy being a part of a team. Develop and own the go-to-market plan, segment and persona strategy, messaging, positioning, and storytelling for Kentik solutions for the Enterprise market. Develop cross-portfolio, solutions level messaging and content reflecting end-to-end workflows and use cases which align to business outcomes Enhance and own the integrated product launch program, partnering with product management, marketing, sales, customer success, partner teams, and enablement to drive business impact Identify target personas, understand their key business problems, and pain points, and articulate Kentik’s value proposition to drive desired outcomes Support product marketing peers in development and enhancement of solutions-based sales plays Oversee creation of, audit, and maintain core assets: messaging frameworks, value propo