Principal Product Marketing Manager
About the role
About Ethos
Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families.
About the Role
We are looking for a seasoned Principal Product Marketing Manager to own go-to-market execution for our most complex life insurance products. This role sits at the intersection of product, sales, compliance, and marketing — requiring someone who can navigate regulatory complexity, translate dense product details into compelling narratives, and lead launches that drive measurable outcomes.
You move fast, think big, and leverage AI tools to operate at a level of output and quality that raises the bar for the entire team. The ideal candidate brings 8+ years of product marketing experience, a strong background in regulated industries, and a track record of leading high-stakes, complex product launches from strategy through execution.