Principal Product Marketing Manager, Data & BI
About the role
About Actian
Actian helps businesses put their data and AI strategy to work. Our portfolio spans high-performance databases, data management, and business intelligence (BI). We're expanding into AI-native capabilities across all of it, and we're early enough that the decisions you make here will shape how the market sees us.
About the Role
We're looking for a senior PMM who knows the data and BI space well enough to have opinions about it. You'll own go-to-market across 2 distinct motions.
Our BI platform is your primary focus: net new acquisition in a competitive market, with a strong open-source community, and a growing AI story to tell.
The database motion is renewal and retention, working closely with Customer Marketing and PM to keep a loyal, installed base engaged and expanding.
If you've marketed a BI or analytics product, understand how AI is reshaping what buyers expect from data platforms, and want to work on something where AI is rewriting the category; this role is for you.
Responsibilities
Business Intelligence (Net New Acquisition)
- Develop and maintain positioning, differentiated messaging, and a cohesive narrative that connects our unique value to customer needs
- Lead go-to-market for product launches from bill of materials through sales enablement
- Create demand generation content targeting technical and business buyers: developers embedding reporting, data team leads, and analytics buyers