Principal Product Manager, AI
About the role
Overview
Instacart’s AI team is building B2B agentic AI products that help retailers and CPGs recover margin by tackling out-of-stock, shrink and waste, and fulfillment utilization. We aim to translate cutting-edge AI into practical, trustworthy solutions that move key financial levers for our customers.
As a Product Manager, AI, you will own the vision, roadmap, and go-to-market for new agentic AI capabilities from 0 to 1. You’ll work backwards from customer outcomes — not technology trends — to define clear product requirements, partner closely with engineering and data science to ship value quickly, and collaborate with sales and marketing to craft a commercial motion that proves impact and scales revenue.
You’ll join a small, focused team (alongside 2 PMs and 7 engineers to start) with the mandate and resources to move fast. If you thrive in ambiguity, love turning complex data and workflows into simple, outcome-driven products, and want to shape how AI transforms retail operations, this role is for you.
About the Job
- Own the product vision, strategy, and roadmap for agentic AI solutions that reduce out-of-stocks, shrink and waste, and improve fulfillment utilization for retailers and CPGs.
- Work backwards from customer outcomes to write crisp problem statements, PRDs, and success metrics; prioritize ruthlessly to deliver v0, iterate to v1, and scale proven features.
- Partner with engineering and data science to scope experiments, manage backlogs, define KPIs and evaluation frameworks, and ensure models and agents are reliable, safe, and observable.
- Lead discovery with customers; design pilots and proof points; collaborate with sales and marketing on go-to-market, pricing and packaging, enablement, and case studies that drive revenue.
- Own the business case: model unit economics and ROI, set financial targets for margin recovery/efficiency, and report performance to executives and external stakeholders.
- Ensure data readiness and integrity by assessing data quality, telemetry, integrations, and feedback loops; implement human-in-the-loop and policy guardrails where appropriate.
- Operate cross-functionally with data engineering, retailer success, enterprise sales, and BD to bring products from concept to launch and expansion.
About You
Minimum Qualifications
- 6+ years of product management experience building B2B or enterprise software, including 3+ years delivering AI/ML-powered products from concept through GA.
- Proven record shipping at least 2 AI/ML products u