Principal Product Manager - AI Assistant

Accountabilities

• • Lead the strategic roadmap for the AI Assistant, positioning it as a differentiated, industry-leading marketing companion for SMB customers.
  • Own the full product lifecycle, including product vision, feature definition, prioritization, execution, launch, measurement, and continuous iteration.
  • Drive adoption and engagement by understanding customer workflows, identifying friction points, and creating AI-powered experiences that deliver meaningful value.
  • Partner closely with engineering, design, analytics, research, marketing, sales, and customer success to align stakeholders and translate product capabilities into customer and business outcomes.
  • Define success metrics and develop compelling business cases for AI investments, with a clear focus on ROI, customer acquisition, retention, and product growth.
  • Use customer insights, behavioral data, and experimentation to identify high-impact opportunities and guide product decisions.
  • Represent the AI Assistant vision in company-level strategy discussions and ensure alignment with broader platform priorities.
  • Mentor and support other product managers, sharing best practices for developing, launching, and scaling AI-powered products.

  Requirements

  • 8+ years of product management experience, including at least 2 years owning AI- or ML-powered products in production.
  • Demonstrated experience taking products from established offerings to best-in-class experiences within competitive markets.
  • Strong customer intuition, particularly around SMB users, their workflows, constraints, priorities, and expectations.
  • Practical understanding of LLM-powered products, AI capabilities, UX considerations, and common limitations, with the ability to connect technical possibilities to business outcomes.
  • Strong analytical skills and a data-driven approach to product decisions, including the ability to investigate product performance and extract actionable insights from large datasets.
  • Proven ability to lead teams through ambiguity, make high-quality decisions under pressure, and maintain a strong bias toward shipping, learning, and iteration.
  • Excellent communication and storytelling skills, with the ability to explain complex AI concepts and product trade-offs clearly to both technical and executive audiences.
  • Strong cross-functional leadership skills and the ability to build alignment and influence without relying solely on formal authority.
  • Experience mentoring or leading other product managers and helping teams improve their product practices.
  • A strong product and UX sensibility, with clear judgment around what makes AI experiences genuinely useful, intuitive, and engaging rather than superficial.
  • Experience with email marketing, marketing automation, Product-Led Growth, onboarding, monetization, or retention is an asset.
  • A technical background is considered a plus.

  Benefits

  • Base salary range of $148,782–$185,977 USD, with the specific offer influenced by experience, education, skills, and work location.
  • Potential eligibility for additional bonus or on-target compensation, depending on the role and compensation structure.
  • Health and welfare benefits, including comprehensive healthcare support.
  • Paid leave and competitive paid time off.
  • Flexible work arrangements within a remote-first environment.
  • Opportunities for professional development, coaching, stretch assignments, and career growth.
  • Inclusive and collaborative culture with programs supporting diversity, belonging, and employee development.
  • Accessibility accommodations available throughout the hiring process for candidates who require individualized support.