Principal Product Manager, Advertising

About Wunderkind:

Wunderkind is a leading performance marketing engine that helps brands and publishers drive truly personalized, high-performing experiences across owned and paid channels. We pair deep identity, powerful AI, and scaled media to unlock performance that brands can’t get anywhere else.

We continue to invest in display advertising and are now investing heavily in expanding our display ads product suite – and we’re looking for a Principal Product Manager to define and drive that vision.

Role Overview

We’re hiring a Principal Product Manager to own the end-to-end product strategy, roadmap, and execution for Wunderkind’s next-generation advertising offerings.

In this role, you will:

• Define the vision and strategy for how Wunderkind ads – from ad formats and targeting to measurement and optimization.
• Partner deeply with engineering, data science, sales, client success, and partnerships to bring differentiated ads solutions to market.
• Act as the internal and external thought leader for advertising: shaping our point of view, informing GTM, and representing Wunderkind with clients and partners.
• Drive meaningful revenue impact, advertiser performance, and product differentiation in a fast-moving, highly competitive space.

This is a high-visibility, high-ownership role for a product leader who loves complex ad ecosystems, cares deeply about customer outcomes, and can operate at both strategy and execution levels. This role reports directly to the VP of Product and will shape a key strategic pillar of the company's growth in 2026 and beyond.

What You’ll Own

Product Strategy & Vision

• Develop and continuously refine the multi-year product vision and strategy for Wunderkind’s advertising products.
• Define where we play and how we win: inventory sources, identity strategy, targeting and optimization capabilities, measurement, and creative.
• Create a clear, opinionated product roadmap that balances foundational capabilities, experimentation, and strategic bets.

Product Discovery & Customer Understanding

• Spend time with advertisers, agencies, and partners to deeply understand their goals, workflows, and constraints.
• Identify and quantify customer problems and opportunities across targeting, pacing, frequency, attribution, and incrementality.
• Translate qualitative and quantitative insights into clear product hypotheses, requirements, and experiments.

Execution & Delivery

• Work closely with engineering, data, and design to deliver high-quality capabilities on time and with measurable impact.
• Write crisp PRDs / specs, define success metrics, and ensure we ship iterative, learn-fast increments rather than big-bang releases.
• Partner with data science to design experiments, test new optimization strategies, and measure performance lift over baselines.

Go-to-Market & Commercial Impact

• Collaborate with sales, marketing, and client success to define packaging, pricing, positioning, and enablement for advertising offerings.
• Support key client conversations as the product expert for Ads and help unlock/scale strategic deals.
• Monitor product performance, adoption, and revenue – and rapidly adjust the roadmap to maximize business and client impact.