Principal Product Management, Growth

Accountabilities

• • Own a portfolio-level growth surface end-to-end, defining entry points, activation milestones, monetization moments, sales-assist signals, and experiences across landing pages, signup, onboarding, paywalls, upgrade flows, lifecycle communication, and emerging AI-discovery surfaces.
  • Develop and maintain a multi-quarter growth thesis, identifying which channels and initiatives should receive increased investment, which should be retired, and how resources should be allocated based on unit economics and measurable business potential.
  • Establish a rigorous experimentation operating rhythm, defining hypotheses, metrics, success thresholds, and invalidation signals; analyze results quickly, discontinue ineffective initiatives, and scale successful ones.
  • Use quantitative analysis to diagnose funnel performance, segment cohorts, identify conversion or retention gaps, and translate insights into experiments and product improvements.
  • Shape monetization mechanics, including freemium experiences, credit economics, upgrade triggers, consumption models, pricing decisions, and product-qualified lead signals.
  • Build self-serve journeys that deliver value quickly while intelligently balancing user experience, conversion, expansion, sales engagement, and long-term customer value.
  • Partner closely with Engineering, Design, Analytics, Sales, Marketing, and Customer Success to execute growth initiatives and maintain alignment across the broader product-led growth strategy.
  • Develop and communicate compelling product narratives and recommendations for senior executives, using clear data and business cases to influence investment and prioritization decisions.
  • Establish reliable measurement frameworks and dashboards covering activation, consumption, retention, conversion, pipeline, expansion, and revenue outcomes.
  • Create documentation, retrospectives, experimentation standards, and operating practices that help the broader product organization compound its learning.
  • Mentor, coach, hire, and calibrate senior product managers, raising the quality of experimentation, ownership, strategic thinking, and execution across the growth organization.
  • Continuously evaluate emerging growth and distribution opportunities, including AI-first discovery, LLM-readable experiences, MCP-enabled channels, GEO/AEO, partner-led trials, and other evolving acquisition mechanisms.

  Requirements

  • 8–12 years of product management experience, including at least 4 years specifically focused on growth, product-led growth, self-serve, monetization, or related product disciplines.
  • Demonstrated direct ownership of a growth loop or portfolio at meaningful business scale, with accountability for measurable revenue or P&L-related outcomes rather than individual feature delivery.
  • Proven experience presenting growth strategies, funnel performance, monetization decisions, or investment recommendations to senior executives, including CEO, CRO, CFO, or board-level stakeholders.
  • Track record of hiring, mentoring, coaching, or calibrating other product managers and establishing a high bar for product craft and execution.
  • Strong full-funnel growth expertise, including activation, time-to-value, retention, conversion, consumption, upgrade triggers, expansion, and PQL quality.
  • Deep understanding of portfolio and channel economics, with the ability to evaluate different acquisition and distribution mechanisms based on unit economics, decay, marginal returns, and compounding potential.
  • Strong experimentation discipline, with hands-on experience designing and interpreting A/B tests, multivariate tests, holdouts, pre/post analyses, and cohort-based experiments.
  • Advanced analytical capabilities, including strong SQL skills and the ability to independently work with data warehouses such as Snowflake without relying heavily on analysts.
  • Experience with consumption-based pricing, credit economics, freemium models, monetization mechanics, and product-qualified lead frameworks.
  • Strong B2B SaaS experience; exposure to data, go-to-market, sales technology, or related software markets is advantageous.
  • Hands-on product-building mindset, with the ability to work directly with engineers and designers, prototype experiences, write or refine product copy, and move ideas rapidly from concept to production.
  • Strong marketing fluency across areas such as SEO, paid acquisition, content, lifecycle marketing, and distribution.
  • Demonstrated understanding of emerging AI-driven discovery and distribution, including LLM-first discovery, agent-readable product experiences, MCP, GEO/AEO, or related concepts.
  • Excellent strategic communication skills, with the ability to translate complex product, funnel, and monetization decisions into compelling business narratives.
  • Strong ownership, curiosity, judgment, and comfort making decisions in ambiguous environments while continuously updating assumptions based on evidence.
  • A collaborative leadership style capable of influencing without formal authority and aligning technical, commercial, and executive stakeholders around measurable outcomes.

  Benefits

  • Base salary range of $151,900–$238,700 USD.
  • Additional compensation may include bonus, commission, equity, and other benefits, depending on the position and individual circumstances.
  • Fully remote work environment.
  • Comprehensive benefits designed to support employees and their families.
  • Holistic mind, body, and lifestyle programs focused on overall well-being.
  • Opportunities for professional growth, development, and career advancement.
  • An environment that encourages innovation, experimentation, ownership, and rapid execution.
  • Opportunity to work on AI-first, product-led growth initiatives with significant business visibility and impact.