Principal Offline Acquisition Marketing

About Ethos

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.

About the role

As the Principal, Offline/ Audio Acquisition Marketing at Ethos, you will own and be accountable for all performance management, budget, and tools for the audio marketing program, inclusive of Radio, SiriusXM, Podcasts, and Streaming Audio. While also having the opportunity to support other emerging marketing initiatives.

Ethos is destined for big things and we are betting that you will take the initiative and contribute to our success! As Ethos is a fast-growing startup, you will work closely with colleagues across multiple teams and senior management.

Duties and Responsibilities:

• Own both strategy and execution to drive marketing performance in line with budget and goals.
• Track performance on a weekly and monthly basis and make adjustments to improve target KPIs.
• Partner with internal teams (e.g. Creative, Analytics, MarTech, Product, Finance) to effectively drive all aspects of the channels you manage.
• Manage external agencies in executing media buys, negotiations, contracts, and reconciliations.
• Regularly perform deep analysis on channel performance and implement optimization strategies.
• Demonstrate thought leadership by frequently presenting recommendations on new test expansion opportunities, and ways to scale operationally such as AI enabled systems.
• Drive executive communications by presenting insights and forward-looking strategies in biweekly and quarterly meetings with senior leadership.
• Own the strategy, execution, and tracking of all audio channels inclusive of Radio, SiriusXM, Podcasts, and Streaming Audio, to drive marketing performance in line with budget and goals.
• Track performance on a weekly and monthly basis and make adjustments to improve target KPIs.
• Partner with internal teams (e.g. Creative, Analytics, MarTech, Product, Finance) to effectively drive all aspects of the channels you manage
• Manage external agencies in executing media buys, negotiations, contracts, and reconciliations.
• Regularly perform deep analysis on channel performance and implement optimization strategies.
• Demonstrate thought leadership by frequently presenting recommendations on new test expansion opportunities, and ways to scale operationally such as AI enabled systems.
• Drive executive communications by presenting insights and forward-looking strategies in biweekly and quarterly meetings with senior leadership
• Function as the expert across channels and stay up to date on industry/competitive trends and technologies, betas, and best practices

Qualifications and Skills:

• Proven track record of success in-house at a high growth direct response B2C start-up. Fintech or Insuretech preferred.
• A deep knowledge of the landscape across traditional & digital audio. Ideal candidate has experience with additional channels like: TV, OTT, Creators, Partnerships, Direct Mail, OOH.
• Ability to work autonomously, learn quickly, prioritize effectively, and deliver results in a fast-paced environment (ideally, experienced in startup companies).
• Executive presence and ability to communicate with senior leadership.