Principal, Marketing Automation and Technology

Position Summary

The Principal of Marketing Automation & Technology is a hands-on builder and strategic thinker responsible for designing, deploying, and optimizing the marketing technology stack that powers Empower Pharmacy’s growth. This role sits at the intersection of marketing, product, sales, and engineering, translating business objectives into scalable automation workflows, integrated tool ecosystems, and AI-enhanced processes. The right candidate brings deep technical fluency, a bias toward execution, and the judgment to build systems that can scale alongside the organization.

Responsibilities

Martech Platform Management

• Platform Integration: Evaluates, onboards, and integrates marketing technologies across the martech stack, including marketing automation (Pardot), CRM (Salesforce), paid media platforms (Google Ads, Meta, TikTok), web (WordPress), and analytics (Google Analytics), ensuring tools are configured for performance, compliance, and cross-functional usability.
• Vendor Oversight: Monitors platform performance, maintains vendor relationships, and evaluates emerging technologies to keep the martech stack current, cost-effective, and aligned with business priorities.
• Tool Governance: Maintains a centralized inventory of martech vendors and licenses, tracking contract terms, renewal dates, and costs to support informed platform investment decisions.

Automation & Optimization

• Workflow Design: Designs and builds end-to-end marketing automation workflows, covering lead lifecycle management, nurture programs, audience segmentation, and campaign operations, with a focus on reducing manual effort and improving conversion outcomes.
• Process Optimization: Drives process optimization by auditing existing workflows, identifying friction points, and implementing solutions that improve operational efficiency for both the marketing team and the teams it supports.