Principal, Marketing Architecture & Strategy
About the role
See yourself at Twilio
Join the team as Twilio’s next Principal, Marketing Architecture & Strategy.
About the job
This position serves as the strategic owner for Marketing technology, innovation, and architecture. It serves as a critical bridge between Marketing’s vision for growth and technical execution through the Enterprise Technology team.
We're looking for a strategic, bold, creative, and technically-savvy leader to join our Marketing team. This role is ideal for someone with a strategic marketing architect mindset—someone who thrives at the intersection of marketing, growth, and technology. As the primary liaison between Marketing and Enterprise Technology, you’ll work across a broad set of marketing leaders to deeply understand business requirements, define a vision for marketing technology, translate it into clear prioritization for technical teams, hold teams accountable for delivery, and synthesize complex updates into clear reports for leadership. As a senior leader, you will shape the future of our Marketing & broader GTM architecture, influence cross-functional teams, and set the standard for excellence in Marketing & GTM systems.
Responsibilities
- Define the strategic vision for Twilio’s Marketing technology, data, and AI systems, ensuring alignment with business goals and industry best practices.
- Be the central point of contact representing marketing’s strategic interests across all cross-functional technology initiatives and engagement.
- Champion marketing innovation through emerging tools and technology to streamline internal processes, improve business outcomes and results, and foster a culture of continuous improvement.
- Articulate comprehensive business requirements that bridge the gap between creative marketing use cases and technical tool capabilities.
- Orchestrate the recruiting and management of pilot groups for internal Proof of Concepts (POCs) to test new marketing tools.
- Partner with Enterprise Technology teams as well as other relevant partners to drive progress and accountability for day-to-day execution through rigorous tracking and milestone management.
- Serve as a strategic bridge, translating complex technical roadblocks and project 'noise' into clear, concise status reports and escalations for marketing leadership.
Qualifications
Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table.