Principal, Commercial GTM – Direct
About the role
Overview
The Principal, Commercial GTM - Direct is responsible for driving structured GTM execution and readiness across the Provider portfolio, ensuring new products, enhancements and capabilities translate into measurable adoption among our direct customer base, pipeline and revenue impact.
Reporting to the Sr. Director Commercial GTM, this role serves as a cross-functional integrator across Product, Sales Enablement, Marketing, Customer Operations, Sales Engineering and Pricing to ensure execution from product definition through market launch to our direct customers and prospects and post-launch performance. The Principal will have responsibility for driving GTM programs and GTM execution, while providing strategic direction for revenue growth. They will establish and operate a repeatable GTM model, connecting portfolio planning, launch execution and performance outcomes in alignment with business direction.
Core Responsibilities
- Execute GTM plans for new Provider products and enhancements with appropriate internal stakeholders to ensure clear positioning, pricing, packaging and enablement for Sales and customer-facing teams.