PR Lead

Accountabilities:

• • Own and execute the overall PR strategy across brand, product, technology, creators, and major company milestones.
  • Build and maintain strong, long-term relationships with influential journalists and media contacts, particularly across U.S. technology, entertainment, lifestyle, and creator economy publications.
  • Develop and pitch compelling stories designed to secure impactful coverage in leading media outlets.
  • Identify timely news hooks, cultural trends, emerging conversations, and reactive opportunities that align with the brand and its strategic objectives.
  • Create high-quality communications materials, including press releases, media pitches, talking points, FAQs, briefing documents, and reactive statements.
  • Collaborate closely with Marketing, Product, Creator Partnerships, and senior leadership to identify stories, coordinate announcements, and maximize media opportunities.
  • Serve as a trusted media advisor to executives, founders, and creators, preparing them for interviews, public appearances, and other media engagements.
  • Develop compelling narratives around AI, entertainment, creator technology, and emerging digital experiences.
  • Monitor media coverage, sentiment, reach, and other PR performance indicators, using insights to refine strategy and demonstrate impact.
  • Respond quickly and strategically to breaking news, cultural moments, and opportunities that can increase awareness and credibility.
  • Balance long-term brand building with short-term media opportunities that generate measurable awareness, traffic, and engagement.
  • Contribute to the expansion of the organization's international media presence as it enters new markets.

  Requirements:

  • 6+ years of professional experience in public relations, communications, or a closely related field, with a strong focus on U.S. media.
  • Established relationships with journalists and editors across consumer technology, entertainment, creator economy, culture, or lifestyle media.
  • Demonstrated ability to secure meaningful coverage in high-profile U.S. publications.
  • Exceptional writing and storytelling skills, with the ability to create clear, persuasive, compelling, and brand-aligned communications.
  • Strong strategic judgment and a proven ability to identify newsworthy angles, cultural moments, and compelling narratives.
  • Demonstrated track record of delivering measurable PR and media results.
  • Ability to operate as both a strategic communications leader and hands-on PR practitioner, personally writing pitches, developing materials, pursuing stories, and managing relationships.
  • Excellent understanding of the U.S. media landscape and what makes stories relevant to different audiences and publications.
  • Ability to work effectively in a fast-paced, highly dynamic environment where priorities can shift quickly and ambiguity is part of the role.
  • Strong communication, relationship-building, and stakeholder-management skills.
  • High level of initiative, responsiveness, and ownership, with the ability to identify opportunities without waiting for direction.
  • Experience in AI, Web3, creator platforms, entertainment technology, or related emerging technology sectors is a strong advantage.
  • Comfortable working remotely with international teams and stakeholders across different markets and time zones.

  Benefits:

  • Competitive compensation package with equity.
  • Fully remote, remote-first working environment within Europe.
  • Opportunity to shape the PR strategy and public narrative of an emerging global technology brand.
  • High-impact, high-visibility position with significant ownership and leadership opportunities.
  • Opportunity to work at the intersection of artificial intelligence, entertainment, creator technology, and digital culture.
  • Direct collaboration with senior leadership, founders, marketing specialists, product teams, and creators.
  • Opportunity to build and leverage relationships with influential U.S. and international media.
  • Fast-paced startup environment offering substantial autonomy and the ability to make a visible impact.
  • Diverse, creative, and ambitious international team.
  • Opportunity to contribute to the global expansion of a rapidly growing AI-powered technology platform.