Performance Marketing Specialist

Accountabilities:

• • Manage and optimize paid advertising campaigns across Facebook and Instagram using Meta Ads Manager, ensuring campaigns deliver against performance and business objectives.
  • Develop campaign strategies, allocate and manage budgets, and continuously optimize toward stronger ROI and efficient customer acquisition.
  • Monitor key performance indicators including CTR, CPC, CPM, ROAS, and CPA, translating campaign data into actionable recommendations.
  • Design and execute structured A/B tests across creative assets, messaging, audiences, and landing pages to identify scalable growth opportunities.
  • Collaborate closely with content, copy, design, and other marketing specialists to develop and launch high-performing campaigns.
  • Stay informed about changes to advertising platforms, targeting capabilities, formats, and industry best practices, incorporating relevant developments into campaign strategies.
  • For more experienced candidates, contribute to broader scaling initiatives, help shape paid media strategy, and support the development and knowledge-sharing of other team members.

  Requirements:

  • 4–8 years of hands-on experience managing paid advertising campaigns through Meta Ads Manager, including Facebook and Instagram.
  • Demonstrated experience managing significant advertising budgets and delivering measurable ROI at scale.
  • Strong analytical and data-driven mindset, with the ability to interpret performance metrics and turn insights into clear actions.
  • Strong understanding of paid social strategy, audience targeting, creative testing, campaign optimization, and performance measurement.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional marketing teams.
  • A proactive, experimental mindset and willingness to continuously test, learn, and refine campaign strategies.
  • Experience with Google Ads, YouTube Ads, or LinkedIn Ads is an advantage.
  • Familiarity with landing page platforms, analytics tools, or marketing automation systems is a plus.
  • Candidates considered for Manager-level scope should demonstrate strong strategic thinking, ownership, and the ability to mentor or support peers.

  Benefits:

  • 100% remote work opportunity from India.
  • Competitive compensation, with the scope of the role aligned to experience and leadership readiness.
  • Opportunity to work alongside specialists across paid advertising, SEO, content, copy, and design.
  • Direct ownership of campaigns where your work can have a measurable impact on business growth.
  • A collaborative, fast-paced environment that encourages experimentation, innovation, and continuous learning.
  • Opportunities to expand your responsibilities and progress toward greater strategic or managerial ownership.
  • Exposure to a technology-driven, rapidly scaling business and performance-focused marketing environment.