Performance Marketing Specialist (Dutch Speaking)
About the role
About the Company
LGH Group has been a leader in lifting and hoisting equipment hire for 50 years, with locations across the UK and EU. The company combines high-quality equipment, industry expertise, and excellent customer service to provide solutions for lifting challenges. LGH Winches is one of Europe's leading winch specialists.
Role Summary
We're looking for a native Dutch, results-driven Performance Marketing Specialist to take ownership of digital marketing activities across Europe. This new in-house role is designed to drive campaign performance and deliver more effective digital marketing at scale. You'll manage and optimise multi-channel paid media campaigns, improve website and landing page performance, and collaborate with regional marketing teams and external agencies.
Key Responsibilities
Paid Media & Search
- Plan, execute, and optimise campaigns across Google Ads, Display, and LinkedIn
- Conduct keyword research, create ad copy, and manage budget allocations
- A/B test creatives and landing pages to improve performance
- Reduce CPA and improve conversion rates across campaigns
SEO & Website Performance
- Work with content and regional marketers to improve organic visibility
- Manage SEO audits and action technical improvements
- Track site performance and page experience metrics
- Collaborate with web developers or manage CMS updates
Analytics & Reporting
- Own performance dashboards and campaign tracking using GA4, HubSpot, etc.
- Set up and manage UTM structures, conversion tracking, and attribution models
- Report monthly and quarterly on campaign performance and actionable insights
Marketing Automation
- Lead email campaign workflows in HubSpot
- Support lead scoring, segmentation, and engagement automation
Collaboration
- Work with regional marketing executives to localise and target campaigns
- Brief and coordinate with agencies on high-value projects
- Collaborate with content and creative roles to produce effective assets
Required Qualifications
- Native Dutch speaker
- 2–4 years' experience in a performance or digital marketing role
- Strong analytical and performance marketing skills