Performance Marketing Motion Designer / Video Editor

Accountabilities

• • Conceptualize, design, edit, and animate static and video assets for performance-focused social campaigns across Meta, TikTok, YouTube, and other digital platforms.
  • Translate marketing objectives, audience insights, and campaign goals into engaging creative concepts designed to drive measurable actions.
  • Break down successful advertisements into key components such as hooks, problems, solutions, proof points, offers, and calls to action, then develop modular variations for structured A/B testing.
  • Review creative performance data and use metrics such as CTR, CPA, ROAS, CVR, CPM, CPC, VTR, thumb-stop rate, hold rate, and watch time to identify performance patterns.
  • Analyze individual creative assets to determine which visual, messaging, storytelling, and editing choices contribute to stronger results.
  • Turn campaign data and stakeholder feedback into actionable creative iterations rather than relying solely on personal design preferences.
  • Manage complete post-production workflows, including video editing, sound design, VFX, motion graphics, dynamic typography, color correction, and creative adaptation.
  • Adapt successful creatives into multiple versions, placements, aspect ratios, and formats while maintaining clear organization, naming conventions, and version control.
  • Research competitor advertising, platform trends, audience behavior, and high-performing creative formats to identify new concepts and testing opportunities.
  • Manage assigned creative projects from initial brief through final delivery while communicating effectively with creative, marketing, and account teams.
  • Use AI-powered tools for image generation, video production, copy development, ideation, experimentation, and workflow optimization.
  • Apply strong principles of composition, color, typography, hierarchy, pacing, and visual storytelling to create content that communicates clearly and converts effectively.
  • Manage multiple creative projects, deadlines, and variations while maintaining a high standard of quality and attention to detail.

  Requirements

  • 3–5 years of professional experience in motion design, video editing, performance creative, or a closely related field.
  • Strong portfolio demonstrating motion design, video editing, paid social creative, and social-first storytelling.
  • Proven experience creating performance-oriented advertisements for platforms such as Meta, TikTok, and YouTube.
  • Strong understanding of performance marketing metrics, including CTR, CPA, ROAS, CVR, CPM, CPC, and video engagement metrics such as watch time.
  • Demonstrated ability to analyze creative performance and turn data-driven insights into specific, actionable recommendations.
  • Strong test-and-learn mindset with a willingness to experiment, measure outcomes, and continuously refine creative work.
  • Advanced proficiency with Adobe After Effects, Premiere Pro, and Photoshop, with working knowledge of Figma.
  • Hands-on experience using AI-powered creative tools for ideation, image generation, video creation, copy development, or production acceleration.
  • Strong visual judgment and understanding of design fundamentals, including composition, typography, color, hierarchy, and visual storytelling.
  • Excellent organizational skills and attention to detail, particularly when managing multiple creative variations and deadlines.
  • Ability to work effectively in a fast-paced, performance-oriented environment where creative decisions are informed by data.
  • Strong written and spoken English communication skills.
  • A relevant degree in design, visual communication, media, or a related discipline is an advantage.
  • Curiosity, ambition, adaptability, and a willingness to learn from both creative experimentation and performance results.

  Benefits

  • Opportunity to work on performance-driven creative campaigns across major digital advertising platforms.
  • Collaborative environment with close interaction between creative, marketing, and account teams.
  • Exposure to data-driven creative strategy and structured A/B testing methodologies.
  • Opportunity to work with AI-powered tools for creative production, ideation, and workflow optimization.
  • Ability to develop expertise across motion design, video editing, performance marketing, and creative analytics.
  • Fast-paced environment offering opportunities to learn, experiment, and grow professionally.
  • Opportunity to create work where creative quality is directly connected to measurable marketing outcomes.
  • Exposure to diverse advertising formats, audiences, platforms, and creative challenges.
  • Professional development opportunities within a performance-focused creative environment.