Performance Marketing Manager META Ads (Minijob | Werkstudent/in | Teilzeit)

About HRecruit

HRecruit is a specialized agency for modern recruiting via social media, helping companies acquire qualified employees through platforms like Meta (Facebook & Instagram).

Responsibilities

• Plan, create and optimize social recruiting campaigns on Facebook & Instagram
• Work in Meta Ads Manager (campaign structure, targeting, budget management)
• Analyze KPIs such as CPL, CTR and conversion rates to improve performance
• Develop creative strategies
• Create reports
• Continuous testing (A/B tests, target audiences, hooks, creatives)
• Scale successful campaigns

Required Qualifications

• Experience in Paid Social / Meta Ads / Performance Marketing
• Proficient use of Meta Ads Manager
• Understanding of conversion-optimized campaigns (ideally in recruiting)
• Independent and structured working style
• Fluent German (written and spoken)

Nice to Have

• Experience with social recruiting or lead generation

Benefits

• 100% remote work – work from anywhere
• Flexible scheduling – no fixed 9-to-5 structure, self-directed work
• Diverse projects – exciting clients from various industries