Performance Marketing Manager (E-Commerce)

Accountabilities

• • Own the full lifecycle of Meta Ads, including campaign creation, testing, daily optimisation, scaling, and performance management.
  • Test and develop additional paid acquisition channels, including TikTok, Google, and YouTube.
  • Develop creative strategies and briefs in collaboration with designers and video editors to produce compelling, conversion-focused advertising.
  • Optimise landing pages and customer acquisition funnels to improve conversion rates and overall marketing efficiency.
  • Manage budget allocation and forecasting across paid media channels, ensuring investment is aligned with profitable growth objectives.
  • Monitor campaign and business performance, providing weekly reporting, actionable insights, and strategic recommendations.
  • Analyse customer acquisition performance through metrics such as CAC, LTV, MER, ROAS, and contribution margin.
  • Build scalable marketing processes, systems, and ways of working as the wider marketing function grows.
  • Work directly with senior leadership to shape paid acquisition strategy and identify opportunities for sustainable growth.

  Requirements

  • At least 2 years of hands-on experience managing Meta Ads for DTC or e-commerce brands.
  • Demonstrated experience scaling paid media spend profitably, ideally with £30k+ in monthly ad spend.
  • Strong understanding of e-commerce unit economics, including CAC, LTV, MER, contribution margin, and ROAS.
  • Experience developing creative briefs and collaborating effectively with designers, video editors, and other creative specialists.
  • Strong analytical skills and the ability to turn performance data into clear decisions and actionable optimisation strategies.
  • Commercial mindset with an understanding of how paid acquisition contributes to overall profitability and customer lifetime value.
  • Ability to work independently, take ownership, and make decisions in a fast-paced environment.
  • Strong communication skills, including the ability to explain marketing performance and strategy clearly to non-specialist stakeholders.
  • English proficiency sufficient for professional communication and written applications.
  • Nice to have: experience in health, wellness, supplements, or beauty.
  • Nice to have: experience with TikTok Ads, Google Ads, Shopify, Klaviyo, or Triple Whale.
  • Nice to have: understanding of retention marketing and email marketing.

  Benefits

  • 100% remote working arrangement with flexible hours.
  • Minimum 4 hours of daily overlap with UK GMT working hours.
  • Competitive contractor rate based on experience.
  • Paid time off, including UK bank holidays.
  • Direct access to founders and meaningful input into marketing strategy.
  • Opportunity to shape and build the marketing function of a growing DTC brand.
  • International opportunity with applications welcomed globally.
  • Opportunity to work with products focused on health and wellbeing.
  • Independent contractor arrangement offering a high degree of autonomy.
  • Full-time schedule, Monday to Friday, aligned with UK working hours.
  • Important application requirement: CVs must be submitted in English, and a Vocaroo submission is required as part of the application.