Performance Marketing & Growth Manager

Accountabilities:

• • Develop and execute performance marketing strategies that increase qualified leads for services and drive enrollment growth across training programs.
  • Plan, launch, manage, and optimize integrated marketing campaigns across relevant digital and offline channels.
  • Build and improve B2B marketing funnels, identifying opportunities to strengthen acquisition, engagement, qualification, and conversion.
  • Develop customer-centric positioning and messaging that clearly communicates the value of services and training offerings.
  • Use campaign performance data, customer insights, and market trends to identify optimization opportunities and inform marketing decisions.
  • Manage lead-generation initiatives and continuously improve lead quality and volume in partnership with sales teams.
  • Develop and optimize email marketing programs, including audience segmentation, targeting, personalization, and performance analysis.
  • Leverage CRM and marketing automation platforms to manage campaigns, nurture prospects, and improve conversion throughout the customer journey.
  • Monitor marketing KPIs, including qualified leads, enrollment volume, conversion rates, campaign performance, and brand awareness.
  • Use analytics and reporting tools to evaluate performance, communicate insights, and recommend actionable improvements.
  • Support content marketing and SEO initiatives that strengthen organic visibility, engagement, and demand generation.
  • Collaborate closely with sales and training teams to align campaigns with business priorities, customer needs, and enrollment objectives.
  • Manage marketing projects, timelines, priorities, and cross-functional deliverables to ensure effective execution.

  Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • Demonstrated experience in marketing for professional services, training, education, or similar service-based organizations.
  • Proven track record of generating qualified leads and contributing to enrollment or revenue growth.
  • Strong understanding of B2B marketing funnels, customer journeys, lead nurturing, and conversion optimization.
  • Experience planning and managing marketing campaigns across multiple channels.
  • Hands-on knowledge of marketing automation tools and CRM platforms such as Salesforce.
  • Experience with email marketing, audience segmentation, campaign nurturing, and performance optimization.
  • Working knowledge of Google Analytics and marketing performance reporting.
  • Understanding of content marketing and foundational SEO principles.
  • Strong analytical and data-driven decision-making skills, with the ability to translate performance insights into practical actions.
  • Strategic thinker who can balance long-term positioning with hands-on campaign execution.
  • Strong ability to develop customer-centric messaging that resonates with target audiences and communicates clear value.
  • Excellent collaboration and communication skills, particularly when working with sales, trainers, and other cross-functional stakeholders.
  • Strong project management and organizational skills, with the ability to manage multiple campaigns and priorities simultaneously.

  Benefits

  • Opportunity to lead marketing growth across services and training programs in a performance-focused environment.
  • High-impact role with direct responsibility for lead generation, conversion, enrollment growth, and brand positioning.
  • Opportunity to work across marketing strategy, campaign management, analytics, CRM, automation, content, SEO, and customer engagement.
  • Collaborative environment with close partnership across marketing, sales, and training functions.
  • Opportunity to use data and experimentation to continuously optimize campaigns and improve measurable business outcomes.
  • Exposure to B2B demand generation, customer acquisition, and full-funnel marketing strategies.