Performance Director

Accountabilities:

• • Own the overall paid media strategy across a portfolio of ecommerce brands, ensuring acquisition activity supports profitable and sustainable growth.
  • Manage and optimize significant media budgets across Meta, Google, TikTok, Amazon, and emerging acquisition channels.
  • Lead the performance marketing team, setting priorities, establishing accountability, coaching media buyers, and building a culture of continuous improvement.
  • Develop and execute growth strategies across paid search, shopping, social, video, marketplace advertising, and other relevant acquisition channels.
  • Remain hands-on with advertising accounts when required, reviewing campaign performance and making high-impact optimization decisions.
  • Monitor key ecommerce performance metrics including ROAS, CAC, MER, LTV, contribution margin, and overall profitability.
  • Establish and improve experimentation frameworks covering creative, landing pages, audiences, bidding strategies, channel allocation, and other growth levers.
  • Use attribution, analytics, and measurement frameworks to evaluate performance, identify trends, and improve investment decisions.
  • Partner with Creative teams to develop and optimize performance-driven advertising concepts and creative strategies.
  • Collaborate with Analytics, Product, AI, Finance, and Brand teams to connect media performance with broader business objectives.
  • Proactively identify performance risks, growth opportunities, and operational blockers, taking action before issues materially affect results.
  • Build scalable playbooks, systems, processes, reporting frameworks, and operating models that improve performance across multiple brands.
  • Communicate complex performance insights and recommendations clearly to founders, leadership, and cross-functional stakeholders.
  • Continuously evaluate emerging acquisition channels, technologies, automation opportunities, and AI-enabled optimization approaches.
  • Ensure paid media strategies balance short-term performance with long-term brand health and sustainable customer growth.

  Requirements:

  • 8+ years of experience in performance marketing, including at least 4 years leading or managing paid media teams.
  • Extensive experience managing significant paid media budgets across Meta, Google, TikTok, Amazon, or comparable ecommerce acquisition channels.
  • Deep expertise in Google Ads, including Search, Shopping, Performance Max, and YouTube.
  • Strong hands-on experience with TikTok Ads and performance-focused creative strategies.
  • Proven understanding of ecommerce and DTC growth metrics, including ROAS, CAC, MER, LTV, contribution margin, and profitability.
  • Experience with attribution and measurement technologies such as GA4, Google Tag Manager, Conversion API, server-side tracking, and related measurement frameworks.
  • Demonstrated success scaling ecommerce or DTC brands through structured experimentation and performance marketing.
  • Strong commercial judgment, with the ability to balance growth, profitability, customer economics, and long-term brand objectives.
  • Excellent leadership, communication, stakeholder management, and team development skills.
  • Ability to translate complex performance data into clear, actionable recommendations for founders and senior leadership.
  • Comfortable collaborating across Creative, Analytics, Product, AI, Finance, and Brand functions.
  • Ability to operate strategically while remaining sufficiently hands-on to understand campaign-level performance and execution.
  • Strong problem-solving skills and a proactive approach to identifying opportunities, risks, and performance issues.
  • Experience building repeatable playbooks, frameworks, and operating systems that improve performance across multiple teams is highly valued.
  • Experience with international ecommerce markets, Amazon Ads, marketplace advertising, advanced reporting, Looker Studio, automation workflows, or AI-driven optimization would be an advantage.
  • Experience in founder-led startups or high-growth environments is a plus.

  Benefits:

  • Meaningful work with direct and visible impact on ecommerce growth and profitability.
  • High level of ownership and autonomy from day one.
  • Opportunity to manage significant paid media budgets across a diverse brand portfolio.
  • Collaboration with experienced founders, operators, and specialists across multiple disciplines.
  • Competitive compensation and access to the tools required to perform at a high level.
  • Opportunity to build and lead a high-performing performance marketing team.
  • Exposure to innovative approaches involving AI, automation, experimentation, and advanced performance analytics.
  • Opportunities for professional growth and increased responsibility as the organization expands.
  • Inclusive, collaborative environment that values curiosity, initiative, diverse perspectives, and continuous improvement.