Performance Copywriter

About MailerLite

MailerLite is one of the fastest-growing email marketing services. We help more than 1 million businesses around the world stay in touch with their customers. Today, we are a team of more than 170 dreamers, adventurers, and world travelers passionate about what we do and what we believe in.

About the Role

We’re looking for a Performance Copywriter who thinks in terms of ROI and conversion rates, but can still communicate a strong brand personality. Your primary goal is to drive new sign-ups by crafting high-converting digital ads and landing pages, while maintaining our brand voice across all conversion channels including video, email, and website.

Why MailerLite?

• You'll see your words drive real results – Your copy won't sit in a backlog - it'll run against real audiences, generate real data, and directly move conversion metrics.
• You'll grow, develop and evolve – As part of a team that's always looking for new, innovative ways to offer value to customers, you'll constantly be experimenting, learning, and trying out new things.
• You'll take ownership – We expect you to take full responsibility and ownership of your tasks. Team leads avoid micromanaging and minimize interruptions so you can stay focused on your assignments.
• You’ll have experts on hand – Whenever you’re stuck, your teammates with a wide range of expertise are ready to help you grow. And they’d love for you to share your knowledge too!
• You'll pick where you work, every day – We embrace the remote culture. Every day you get to choose the environment that makes you most productive.
• You'll have stability – We value a stable workplace! MailerLite has been thriving for over 10 years and our year-over-year growth continues to increase.

What you’ll work on

• Conversions driven Search & Social Ad Copywriting: Write high-intent headlines and descriptions for Google Ads (RSA) that improve Quality Score and lower CPA. Craft compelling ad copy for Meta, LinkedIn, and other social platforms.
• High-Conversion Landing Pages: Design the narrative flow and write the copy for landing pages that maintain “message match” from the ad and convert traffic at each stage of the funnel.
• Conversion Rate Optimization (CRO): Constantly A/B test headlines, CTAs, and hooks. You’ll analyze performance data to iterate on winning copy and phase out underperforming assets.
• Multi-Channel Scripting: Write high-impact scripts for both short-form and longer-form video ads.
• Collaborative Strategy: Work closely with Ads managers and designers to ensure the creative vision aligns with the technical targeting and visual elements.