Partner Marketing Specialist

Accountabilities:

• • Support the identification, development, and management of industry and brand partnerships centered on shared positioning and market visibility.
  • Execute day-to-day co-marketing initiatives and contribute to brand strategies for key industry and brand partners.
  • Integrate signature programs, campaigns, and event platforms into partnership plans to maximize engagement and visibility.
  • Develop compelling content and campaigns, including co-branded storytelling and earned-media opportunities, to strengthen brand presence within the trades industry.
  • Coordinate speaking engagements, panels, and partner-hosted events to expand industry reach and create meaningful brand experiences.
  • Monitor and report on brand sentiment, earned media reach, partner-driven audience growth, and co-created content to demonstrate partnership impact.
  • Collaborate closely with Communications, Executive Marketing, and other partner marketing teams to maintain consistent messaging and strengthen the wider partner ecosystem.
  • Manage multiple projects and partner relationships simultaneously, maintaining strong organization, timelines, and attention to detail.
  • Identify opportunities to improve partnership programs, marketing processes, and campaign effectiveness through creative thinking and performance analysis.

  Requirements:

  • Bachelor’s degree in Marketing, Communications, Business, or a related discipline.
  • 3–5 years of experience in brand marketing, partner marketing, communications, or a comparable field, ideally involving brand-focused partnerships.
  • Demonstrated experience developing co-marketing initiatives or brand campaigns that increase awareness, engagement, or earned media through external partnerships.
  • Strong storytelling and brand judgment, with the ability to transform partnership objectives into compelling narratives and marketing content.
  • Excellent project management and organizational skills, with the ability to manage multiple relationships, campaigns, and deadlines simultaneously.
  • Experience working in cross-functional or matrixed environments and collaborating with Communications, Executive Marketing, and other partner teams.
  • Strong written and verbal communication skills, with the confidence and professionalism to represent the organization with external partners and industry audiences.
  • Familiarity with marketing technology and analytics platforms used to measure campaign and brand performance.
  • Creative, proactive, and analytical mindset with a strong interest in brand building and continuous improvement.
  • Experience with tools such as Salesforce, Asana, or similar marketing technology platforms is an asset.

  Benefits:

  • Competitive salary: CAD $71,800–$107,800 annually, depending on skills, experience, qualifications, performance, business needs, and location.
  • Additional compensation: Equity and a comprehensive benefits package, with potential eligibility for a bonus.
  • Flexible work environment: Flextime and support for autonomous work.
  • Health and wellness: Company-paid medical, dental, and vision coverage for employees and dependents.
  • Retirement: Employer RSP matching.
  • Employee support: Employee assistance program and resources supporting overall well-being.
  • Learning and development: Comprehensive onboarding, leadership training, career development opportunities, and ongoing learning programs.
  • Recognition: Peer recognition programs, awards, and other opportunities to celebrate strong performance.
  • Family support: Parental leave, adoption reimbursement of up to $20,000, maternity support, breast milk shipping services, and financial planning resources.
  • Career impact: Opportunity to work on high-visibility partnerships and contribute directly to brand growth within a major technology-driven industry.