Partner Marketing Manager

About the Role

The Partner Marketing Manager will help scale our global partnership program. This is a relationship-driven, execution-focused role for a marketer who excels at building joint go-to-market momentum and translating strategy into high-quality execution. You will partner closely with partner marketing counterparts and Channel Account Managers (CAMs) to plan and deliver integrated programs across digital marketing, events, thought leadership, and partner enablement. You will support partners across North America and EMEA and require strong organizational discipline, collaboration, and a passion for delivering polished, impactful programs.

Reports to

Director of Field Marketing

Pay Classification

Full-Time, Exempt

Responsibilities

• Collaborate with partner marketing counterparts at A-LIGN’s key partners to build quarterly joint go-to-market plans, including co-owned digital programs (webinars, whitepapers, content series, and email campaigns) and in-person activations
• Develop and manage a co-marketing activity calendar aligned to sales strategy and partner pipeline goals, ensuring each program has clear objectives, defined ownership, and measurable outcomes
• Create and manage the assets required to bring joint programs to life — including co-branded content, campaign briefs, enablement materials, and post-event reporting
• Track and report on program performance, translating results into insights that inform future planning cycles with each partner
• Partner closely with Channel Account Managers (CAMs) to plan and execute a broad portfolio of partner-facing events, including thought leadership programs, educational workshops, and curated entertainment and networking experiences that deepen the A-LIGN–partner relationship
• Identify and develop new event formats and activations that create memorable moments and drive stronger partner engagement over time
• Build and maintain strong working relationships with key stakeholders across the partner ecosystem, including partner contacts, CAMs, sales leadership, and joint clients
• Contribute to the overall partner marketing strategy, bringing a point of view on what programs, formats, and investments will have the greatest impact on partnership growth
• Continuously optimize program effectiveness measuring what works, optimizing what doesn’t, and raising the bar on partner experience and execution quality over time

Minimum Qualifications

EDUCATION

• Bachelor’s degree in business, marketing, or other relevant field

EXPERIENCE

• 3+ years in partner marketing, channel marketing, or alliance marketing, with direct experience building joint go-to-market programs
• 5+ years of B2B marketing experience, ideally with exposure to demand generation, campaigns, or field marketing
• Demonstrated experience planning and executing co-marketing programs across both digital (webinars, content, email) and in-person formats
• Experience collaborating directly with sales or channel