Partner Lead, APAC
About the role
About Vercel
Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.
Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things.
The Role
The Partner team at Vercel is charged with accelerating our growth with partners. As a Partner Lead, APAC, you will play a pivotal role in helping to establish and grow our partner ecosystem with Technology and Solution partners.
This is a senior individual contributor role for a builder. You will define the strategy, activate priority partners, and generate meaningful partner-sourced and partner-influenced pipeline. You'll work cross-functionally across Sales, Marketing, Product, and Leadership to establish Vercel as a strategic platform within the APAC ecosystem.
What You Will Do
Build and Scale the APAC Partner Ecosystem
- Define and execute Vercel's APAC partner strategy across Technology and Solution partners
- Identify, recruit, and activate high-impact regional and global partners
- Establish scalable engagement models that drive measurable pipeline and revenue
Drive Partner-Sourced & Influenced Revenue
- Develop joint GTM plans with partners to generate partner-sourced and partner-influenced pipeline
- Lead co-sell motions, account mapping, and opportunity acceleration in partnership with regional Sales leaders
- Own revenue targets tied to partner performance and ecosystem contribution
Develop Strategic Relationships
- Build executive-level relationships with alliance leaders, practice heads, and GTM stakeholders
- Serve as the primary point of accountability for strategic partner success in APAC
- Align partner objectives with Vercel's growth priorities
Solution & Offering Development
- Collaborate with Solution partners to package and bring Vercel's AI Cloud and frontend platform offerings to market
- Identify repeatable use cases, industry plays, and reference architectures that unlock scale
- Provide structured feedback to Product and Marketing based on regional partner and customer insights