Part Time Marketing Specialist

Accountabilities

• • Design engaging graphics, short-form videos, reels, email assets, website visuals, and other marketing collateral using tools such as Canva and Adobe Creative Suite.
  • Plan, create, organize, and schedule social media content across relevant platforms while maintaining consistent messaging and brand presentation.
  • Write, edit, and refine copy for social media posts, blog content, promotional materials, and other marketing communications.
  • Draft, design, and schedule marketing emails and newsletters, ensuring content is accurate, engaging, and aligned with campaign objectives.
  • Monitor key marketing performance indicators, including engagement, email open rates, and click-through rates, and use insights to inform future content and campaigns.
  • Maintain brand consistency across visual assets, written communications, social channels, and marketing materials.
  • Support campaign planning, coordination, and content calendar management to ensure projects are delivered on time.
  • Partner with Sales by creating campaign materials and content that support prospecting, outreach, and lead-generation initiatives.
  • Explore AI-powered tools such as ChatGPT and Claude to improve content creation, ideation, research, and marketing workflows.
  • Contribute to emerging marketing practices, including answer engine optimization and generative engine optimization.

  Requirements

  • Experience in marketing, graphic design, social media management, content creation, or a related field.
  • Proficiency with design platforms such as Canva, Adobe Photoshop, Adobe Illustrator, or comparable tools.
  • Familiarity with social media management and scheduling platforms.
  • Experience working with CRM platforms such as Pipedrive, HubSpot, Salesforce, or similar systems.
  • Familiarity with email marketing platforms and the ability to create and manage email campaigns.
  • A portfolio or examples of previous work demonstrating strong design, content creation, or social media capabilities.
  • Strong written communication skills with the ability to adapt messaging for different audiences and channels.
  • Good organizational skills and the ability to manage multiple marketing activities and deadlines.
  • Strong attention to detail and an understanding of brand consistency.
  • Hands-on experience using large language models such as ChatGPT or Claude for content creation and workflow support is an advantage.
  • Familiarity with AEO and GEO practices is a plus.
  • Basic photography, video editing, or short-form content creation experience is beneficial.
  • Familiarity with Google Analytics or native social media analytics tools is an advantage.
  • A proactive, creative, and adaptable mindset with a willingness to learn new tools and marketing techniques.

  Benefits

  • Part-time opportunity with a flexible work structure.
  • Remote working environment.
  • Opportunity to contribute across design, social media, content, email marketing, and sales enablement.
  • Hands-on experience with modern marketing technology, CRM platforms, analytics, and AI-powered tools.
  • Meaningful ownership over content and campaigns.
  • Opportunity to develop experience with emerging AEO and GEO marketing practices.
  • Entry-level environment designed to provide broad exposure to different areas of marketing.