Paid Social Specialist (Contract Basis)

Accountabilities

• • Build, restructure, launch, and maintain full-funnel LinkedIn campaigns across upper-, mid-, and lower-funnel stages.
  • Deploy account-based and contact-level audience lists, including appropriate customer and active-pipeline exclusions.
  • Manage Sponsored Messages, Document Ads, single-image campaigns, and other relevant paid social formats.
  • Establish and maintain a weekly optimization cadence covering bids, budgets, audiences, creative rotation, CPMs, and overall campaign efficiency.
  • Execute Meta mid-funnel retargeting and account-based campaigns.
  • Design and run in-platform experiments across audiences, formats, bidding strategies, and funnel structures.
  • Manage full-funnel LinkedIn campaigns across EMEA markets, including the UK and Ireland, DACH, and France, based on approved regional strategies.
  • Maintain distinct EMEA campaign structures and reporting while keeping regional activity properly separated from core-market programs.
  • Own brand campaign execution and monthly optimization across LinkedIn and Meta, measuring performance through reach, frequency, and brand-lift indicators.
  • Execute partner co-marketing and account-based paid social programs, including audience activation, campaign QA, and launch checks.
  • Own UTM construction and quality assurance for every campaign, following established tracking and naming conventions.
  • Monitor campaign performance against MQL and Sales Accepted Opportunity pipeline metrics using Salesforce and Tableau or comparable BI tools.
  • Investigate performance anomalies and provide actionable diagnoses rather than simply reporting metrics.

  Requirements

  • 4+ years of hands-on experience with LinkedIn Campaign Manager, ideally managing B2B enterprise programs at meaningful scale.
  • Strong understanding of full-funnel LinkedIn campaign structures, matched audiences, contact-level list uploads, exclusion logic, and a broad range of advertising formats.
  • Working knowledge of Meta for B2B retargeting and account-based targeting.
  • Experience being measured against CRM-sourced pipeline outcomes rather than platform-level conversion metrics.
  • Comfortable working with Salesforce and business intelligence tools such as Tableau.
  • Strong understanding of campaign tracking, including UTM structures, naming conventions, campaign hierarchies, and measurement hygiene.
  • Experience managing multi-region paid social programs where regional performance is separately structured and measured.
  • Ability to work independently, take ownership of execution, and operate effectively without constant supervision.
  • Strong analytical and problem-solving skills, with the ability to connect campaign performance to downstream business outcomes.
  • Experience with list-building or data-enrichment tools such as Clay is a plus.
  • Familiarity with marketing automation platforms such as Marketo or HubSpot is a plus.
  • Experience with account-based marketing programs is preferred.
  • Agency experience managing enterprise B2B social advertising budgets is an advantage.

  Benefits

  • Six-month contract engagement.
  • Full-time schedule of approximately 40 hours per week.
  • Competitive contract rate of $83 per hour.
  • U.S.-remote working arrangement with meaningful overlap with Eastern Time business hours.
  • Opportunity to work on enterprise B2B paid social programs across LinkedIn and Meta.
  • Exposure to account-based marketing, regional expansion, full-funnel acquisition, and pipeline-focused performance marketing.
  • Temporary employees may be eligible for paid holidays and time off, statutory leaves of absence, and company-sponsored medical benefits depending on contract terms and applicable location.
  • Access to a collaborative environment that emphasizes ownership, experimentation, customer trust, and measurable outcomes.