Paid Social Media Manager

Accountabilities

• • Develop and own the social media strategy and roadmap across major platforms, aligning activity with broader marketing and business objectives.
  • Plan, launch, manage, and optimize paid social campaigns, including targeting, budgets, creative performance, A/B testing, and incrementality testing.
  • Manage the organic social content calendar and create compelling written, visual, and video content that strengthens brand engagement.
  • Develop and execute influencer marketing programs, including identifying, recruiting, negotiating with, and managing influencer relationships.
  • Monitor and report on key performance indicators such as reach, engagement, traffic, leads, customer acquisition, and return on ad spend (ROAS).
  • Translate performance data into actionable recommendations and communicate results and opportunities to leadership.
  • Manage community engagement and brand conversations, ensuring a consistent and compelling voice across social channels.
  • Identify emerging social platforms, content formats, trends, and technologies that could create opportunities for growth.
  • Collaborate with external creative agencies and internal content, sales, legal, and analytics teams to develop and execute integrated campaigns.
  • Ensure social messaging, creative, and campaigns align with broader marketing priorities and applicable regulatory or compliance requirements.

  Requirements

  • Bachelor’s degree or equivalent professional experience.
  • 5+ years of professional experience in social media marketing, with demonstrated ownership of social programs and measurable business outcomes.
  • Hands-on experience managing paid social advertising campaigns and influencer marketing initiatives.
  • Strong copywriting and content development skills, with the ability to create engaging messaging across multiple social formats.
  • Strong analytical skills and the ability to interpret campaign performance, identify trends, and turn insights into actionable decisions.
  • Excellent organizational and project management abilities, with the capacity to manage multiple campaigns, partners, and deadlines simultaneously.
  • Strong written and verbal communication skills, with confidence collaborating across creative, marketing, analytics, sales, legal, and external agency teams.
  • Experience scaling an influencer marketing program from the ground up is a plus.
  • Experience working in insurance, financial services, or another regulated industry is preferred.
  • Familiarity with legal and compliance review processes for creative and marketing copy is an advantage.

  Benefits

  • Salary: $85,000–$100,000, with final compensation determined based on skills, education, experience, training, and geographic location.
  • Comprehensive health and dental insurance.
  • Vision coverage.
  • 401(k) plan.
  • Parental leave.
  • Incentive and bonus opportunities.
  • Tuition reimbursement.
  • Competitive career progression opportunities.
  • Opportunity to work remotely within the United States.
  • Collaboration with experienced, creative professionals in a technology-driven environment.
  • Commitment to a diverse, inclusive, and respectful workplace.