Paid Social Manager

<h3>⌘ About Timeleft</h3>

<p>Timeleft is a social app that brings strangers together. We match people into groups of 6 and send them to restaurants, cafés, and bars for dinners, drinks, coffees, and runs. Every week, 150,000+ people use Timeleft across 200+ cities in 52 countries. We're 100 employees and growing fast.</p>

<p>Our product only works if people book. That makes paid social the engine: Meta, TikTok, YouTube, Snap — all live, all scaling, all competing for the next install and the next dinner. The Lead owns the strategy; we need someone in the cockpit every day making the accounts perform, bringing tests to the table, and pushing each platform harder. That's where you come in.</p>

<h3>⌘ About The Role</h3>

<p>The Paid Social Manager is the hands-on operator inside our paid acquisition function. You sit in Ads Manager daily, run performance across Meta and non-Meta channels, and work closely with the Paid Social Lead to scale what works and kill what doesn't. You don't just execute — you bring hypotheses, design tests, brief creative, and help shape where we spend next. Reports to the Paid Social Lead.</p>

<h3>⌘ Key Responsibilities</h3>

<ul>

<li>Run day-to-day performance across our paid social accounts. Ads Manager, campaign structure, budgets, bidding, creative rotation, kill rules</li>

<li>Support scaling across Meta, TikTok, YouTube and Snapchat (+ others). Push each platform harder against the Lead's strategy and contribute to the exploration of what to open next</li>

<li>Bring hypotheses and bets to the Lead. Not just execute the plan; help shape it</li>

<li>Test structurally. Design tests, ship them, read the results, iterate. Never spray and pray</li>

<li>Work with the creative strategist on creative bets. Persona-coded, hook-clear, format-native briefs to the Content Studio</li>

<li>Bring AI into how you work. LLMs and automation to compress reporting, brief generation, keyword research, and repetitive tasks</li>

<li>Weekly performance review with the Lead. Diagnose the numbers, name what changed, propose the next move</li>

<li>Contribute to our operating playbook. If you find a better way to run something, write it down</li>

</ul>

<h3>⌘ About You</h3>

<ul>

<li><strong>Hands-on paid social operator</strong>, in Ads Manager every day in your current role. Not supervising, actually doing</li>

<li><strong>Deep Meta experience</strong> at material spend levels, ideally at a consumer subscription or consumer-app business</li>

<li><strong>Real depth on at least one of YouTube, TikTok, or Snapchat.</strong> Not "we tested it once". You have run these platforms as a primary channel and know what makes them work</li>

<li><strong>Process-oriented.</strong> You have a documented way of running your accounts and can explain it. You find and remove your own bottlenecks</li>

<li><strong>AI-native.</strong> LLMs and automation are part of how you already work. You can name three ways AI has compressed your workflow in the last six months</li>

<li><strong>Testing discipline.</strong> You can walk us through three tests you designed, ran, and drew a clear conclusion from</li>

<li><strong>Creative sensibility.</strong> You brief creative that lands. You know why a hook works and why a hook does not</li>

<li><strong>Collaborative.</strong> You bring your Lead into decisions, you push back when the strategy needs pushing back on, you do not operate in silence</li>

<li><strong>You bring bets.</strong> You do not just execute the brief; you have hypotheses and you want the room to test them</li>

<li><strong>Experience across funnels.</strong> App-install and web. You have run both and know where they behave differently.</li>

</ul>

<h3>⌘ What This Role Is NOT</h3>

<ul>

<li><strong>Not a Lead role.</strong> The Lead owns strategy, the auction end to end, and the channel budget. You run the accounts against that strategy and bring bets into the mix</li>

<li><strong>Not a Meta-only role.</strong> You will be pushing TikTok, YouTube and Snap alongside Meta. If you only want to run Meta, this is not the seat</li>

<li><strong>Not a strategy-only role.</strong> You are hands-on in Ads Manager every day</li>

<li><strong>Not a people-management role.</strong> IC shape</li>

</ul>

<h3>⌘ What's In It For You</h3>

<ul>

<li><strong>Real scaling ground across Meta, TikTok, YouTube and Snap.</strong> All four are live; your job is to make them bigger</li>

<li><strong>Space to bring your own hypotheses and bets.</strong> You are not just executing a plan</li>

<li><strong>Close partnership with the creative strategist</strong> on where creative goes next</li>

<li><strong>A team that runs on evidence, not vibes.</strong> We optimise to truth, not platform-reported metrics</li>

<li><strong>Direct line to the Paid Social Lead</strong> and exposure to the wider marketing team</li>

<li>Competitive base, equity, and standard Timeleft benefits, including the Timeleft dinners themselves</li>

</ul>

<h3>⌘ Expected Outcomes</h3>

<p><strong>At 3 months:</strong></p>

<ul>

<li>You own day-to-day performance across the Meta account under the Lead's strategy</li>

<li>You are contributing meaningfully to scale on TikTok, YouTube and Snap</li>

<li>Your AI-augmented workflow is running: reporting, brief generation, and repetitive tasks are compressed</li>

<li>Weekly performance readouts with the Lead are humming; you diagnose the numbers rather than narrating activity</li>

<li>Creative briefs to the Content Studio are landing to spec</li>

</ul>

<p><strong>At 6 months:</strong></p>

<ul>

<li>Material scale progression on at least one of TikTok, YouTube or Snap</li>

<li>You are shipping structural tests weekly with documented learnings</li>

<li>Hypotheses and bets you have brought to the Lead are landing in the roadmap</li>

<li>The Lead can rely on you to run performance while they focus on the next thing</li>

<li>The operating playbook for paid social has your fingerprints on it</li>

</ul>

<h3>⌘ Recruitment Process</h3>

<ol>

<li><strong>Introduction Interview (30 min)</strong> with Talent Acquisition Lead</li>

<li><strong>Business Interview (30 min)</strong> with Paid Social Lead. Deep dive on Meta experience, non-Meta channels, testing discipline, and AI use</li>

<li><strong>Case Study (take-home, ~3 hours)</strong>: a realistic Timeleft scenario across Meta and at least one non-Meta channel</li>

<li><strong>Final Interview - Case Study Debrief (60 min)</strong> with Paid Social Lead and VP Marketing</li>

</ol>

<p>We might ask for references.</p>

<p> </p>