Paid Social Manager

Role Objective

Acquire high-quality users at scale while maintaining healthy CPA and ROAS targets across APAC markets.

Responsibilities

• Develop and execute paid social strategies and media plans aligned with user acquisition and revenue goals
• Hands-on campaign setup, launch, and daily optimization across paid social platforms (Meta, TikTok, X, and others)
• Run ongoing A/B tests on creatives, audiences, and formats to improve performance
• Analyze campaign performance and translate data into actionable insights
• Collaborate closely with creative, data, brand, and product teams to deliver integrated campaigns
• Stay up to date on platform algorithm changes, new ad formats, and emerging trends

Requirements

• Strong experience managing both app and web acquisition campaigns
• Deep hands-on expertise across major paid social platforms