Paid Social Lead

About Timeleft

Timeleft is a social app that brings strangers together. Every Wednesday, our platform matches 150,000+ people into groups of 6 across 200+ cities in 52 countries to have dinner together. We're a subscription business growing fast, and paid social is how most of those people first hear about us. Meta leads today; TikTok, YouTube and the next set of channels are where we go from here. That's where you come in.

About The Role

We're looking for an exceptional Paid Social Lead to take ownership of our paid social channel during a pivotal period of growth. You will work directly with the VP Marketing to deliver new customer growth across our priority markets: at scale, with discipline, and against a measurement standard that holds. This is a hands-on leadership role. You'll set the strategy, run the campaigns, build the team and hold the bar on creative and commercial excellence.

You are a paid social operator through and through, with deep experience scaling subscription or consumer-app brands in high-growth environments. You know how to move a real number against a real budget. You are as comfortable in the platforms as you are in the data, and you know how to get the best out of your team, your creative partners and your platform reps. If you want to set the standard for paid social in a scale-up where the channel actually matters, this is your opportunity.

Key Responsibilities

• Own paid social end to end: channel strategy, buying strategy, post-click strategy, signal strategy, hands-on execution and weekly reporting
• Work directly with the VP Marketing to translate company targets into the paid social plan: priority markets, channel mix, budget envelope, the bets that move the number
• Deliver against ambitious new-customer growth targets across our priority markets, with the efficiency standard the business demands
• Build, lead and mentor a small but high-performing paid social team. Grow the team as the channel scales, fostering a culture of pace, learning and accountability
• Develop and implement innovative strategies. Meta is our core channel today, with the mandate to scope and launch TikTok, YouTube and the next platforms as we scale
• Own the buying strategy: account architecture, audience approach, bid strategy, budget allocation across markets and platforms
• Own the post-click strategy: landing experience, funnel hand-off, and the conversion path that turns a click into a customer
• Own the operating system underneath the channel: buying (account architecture, audiences, bids, budget allocation), post-click (landing, funnel hand-off, conversion path), signal and measurement.
• Run the testing framework across creative, audience, bid and budget, with the cadence and discipline that turn it into learnings we act on
• Own organic social and build a social content flywheel that supports both paid and organic.
• Collaborate with our creative, analytics and product teams to ensure campaigns are insight-driven, on-brand and connected to a strong post-click experience
• Share learnings across markets: what's working in our biggest markets and what isn't, so excellence compounds across the footprint
• Stay close to platform changes, algorithm shifts and the broader paid social conversation, and translate them into our calls

About You

• Deep experience in paid social, with proven expertise in subscription or consumer-app brands and a history of scaling spend and impact in high-growth environments.