Paid Social Associate Director

Accountabilities

• • Provide day-to-day strategic oversight and quality control across a portfolio of paid social accounts, ensuring campaign execution, strategy, and reporting meet high standards.
  • Coach and guide junior account teams on campaign strategy, platform execution, optimization, testing, reporting, and client communication.
  • Directly manage a select portfolio of enterprise clients, acting as a senior strategic partner and maintaining strong relationships.
  • Stay hands-on within advertising platforms, stepping in to audit, troubleshoot, launch, optimize, or stabilize campaigns when needed.
  • Oversee onboarding for new accounts and ensure campaigns, processes, and account structures are established effectively.
  • Manage complex or escalated client needs, communicate strategic recommendations, gather feedback, and strengthen long-term partnerships.
  • Develop and communicate full-funnel paid social strategies covering awareness, consideration, conversion, retention, and creative testing.
  • Partner with paid search, creative, analytics, programmatic, and client strategy teams to integrate social into broader cross-channel media plans.
  • Help evolve paid social best practices, QA standards, campaign workflows, reporting automation, and AI-enabled tools to improve team efficiency and scalability.
  • Maintain training materials, onboarding resources, process documentation, and other knowledge-management resources for the paid social team.
  • Lead internal training sessions and discussions while contributing to internal or external speaking opportunities.
  • Identify significant client or account risks and escalate them to senior leadership with a proactive, solutions-oriented approach.
  • Support new-business initiatives through audits, strategic decks, pitches, and account growth planning.

  Requirements

  • 4–6 years of paid media experience, including deep hands-on expertise in paid social strategy, buying, optimization, and measurement.
  • Strong experience across Meta and TikTok, with additional exposure to platforms such as Pinterest, Snapchat, LinkedIn, Reddit, and/or X.
  • Demonstrated experience across both performance marketing and brand planning, with a strong understanding of full-funnel paid social.
  • Experience developing campaigns across awareness, consideration, conversion, retention, and creative testing.
  • Previous experience coaching, training, or informally mentoring junior team members on strategy and execution.
  • Experience analyzing campaign performance and using tools such as Google Analytics, Adobe Analytics, or comparable platforms.
  • Experience developing customer acquisition campaigns across multiple industries and client types, with ecommerce/retail and lead-generation experience preferred.
  • Excellent written, verbal, presentation, and interpersonal communication skills, with the ability to respond effectively to evolving client and account needs.
  • Strong working knowledge of Google Workspace, Excel, Google Slides, Asana, or comparable productivity and project-management tools.
  • Bachelor’s degree in Communications, Advertising, Marketing, Business Management, or a related field, or equivalent professional experience.
  • Familiarity with AI-enabled advertising, automation, reporting, or ad-operations platforms such as Smartly or Sprinklr is a plus.
  • Knowledge of paid search and broader cross-channel media planning is advantageous.
  • Exposure to programmatic, retail media, influencer marketing, lifecycle/email, SEO, incrementality testing, brand lift, or conversion lift is valued.
  • Experience contributing to new-business pitches, strategic audits, account-growth planning, or integrated agency teams is a plus.

  Benefits

  • Salary: $100,000–$115,000 annually, with individual compensation determined by factors including experience, skills, education, location, scope of responsibility, and market conditions.
  • Remote-first culture with the flexibility to work remotely from most U.S. states, subject to location restrictions.
  • Unlimited paid time off and an extended winter holiday break.
  • Flexible schedules and work-from-anywhere options.
  • 100% paid parental leave.
  • 401(k) matching to support long-term financial planning.
  • Healthcare coverage including medical, dental, and vision insurance.
  • Life insurance, sponsored life insurance, short-term disability, and additional voluntary insurance options.
  • Pet insurance and other employee-focused benefits.
  • Annual ClassPass credits and wellness-oriented perks.
  • Access to office hubs in Los Angeles, Chicago, and New York for collaboration, events, learning, and development.
  • Opportunities to contribute to professional development, training, industry knowledge, and innovative AI-enabled marketing practices.
  • This position is not eligible for immigration sponsorship.