Paid Search Specialist
About the role
Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done.
We're looking for a hands-on Paid Search Specialist to own the day-to-day execution of Airtable's paid search campaigns. You'll be stepping into an active, high-investment SEM environment and expected to hit the ground running — managing live campaigns, optimizing keyword strategy, evolving our bidding infrastructure, and running experiments to improve ROAS. You will work closely with Airtable's Performance Marketing and Data teams to ensure campaigns are executed with precision and are fully tracked end-to-end.
We're looking for someone who knows Google and Microsoft Bing Ads deeply, thinks in systems, and knows what good looks like, while still being flexible, resourceful, and self-driven.
What you'll do
- Own end-to-end execution and performance of paid search campaigns across Google and Microsoft Bing Ads, including in-platform management of budgets, bidding, and keyword refinement
- Lead non-brand category expansion across key use cases (CRM, project management, workflow automation, etc.), from keyword planning to launch to optimization
- Regularly analyze performance and deliver weekly performance updates and testing briefs