Paid Media Sr. Strategist, Client Experience
About the role
Who We Are:
We are a tech-enabled growth firm–at the intersection of marketing, consulting and data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences.
Position Summary:
The Paid Media Senior Strategist is responsible for owning the execution, performance, and growth of their marketing service within their book of business. They service the most complex, enterprise-level accounts, and are highly regarded for their mastery over Paid Media advertising. The Senior Strategist is exceptional at working under pressure and navigating probing client questions, difficult conversations, roadblocks, and account issues. They are oriented towards the clients’ business success, tying their efforts to the greater business goals, and are able to communicate effectively with Executives.
Responsibilities:
- Enterprise-level account campaign management, including daily optimizations, campaign creation, and high-level strategy ownership
- Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth
- Participate and engage in weekly department scrums and training sessions to further channel knowledge
- Continuously seek to improve campaign performance against client goals
- Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
- Seek to utilize available AI and outsource resources to assist in workflow wherever possible
- Participate in the development process for new department training materials
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department