Paid Media Specialist (Meta)

Accountabilities

• • Develop, launch, manage, and optimize Meta advertising campaigns aligned with business and marketing objectives.
  • Conduct audience research and build effective targeting strategies, including segmentation, retargeting, and lookalike audiences.
  • Collaborate with design and content teams to develop compelling ad creatives, messaging, and visual assets.
  • Monitor campaign performance and analyze key metrics to identify opportunities for optimization and improved return on investment.
  • Manage advertising budgets and allocate spend effectively across campaigns, audiences, placements, and creative variations.
  • Design and execute A/B tests across messaging, creative, audience targeting, placements, and other campaign variables.
  • Produce regular performance reports that clearly communicate campaign results, trends, insights, and recommendations to stakeholders.
  • Stay informed about Meta advertising products, platform updates, industry trends, and emerging paid media best practices.
  • Continuously refine campaign strategies based on performance data, testing outcomes, and changing business priorities.

  Requirements

  • 2–3+ years of hands-on experience managing paid advertising campaigns on Meta platforms, preferably in a performance marketing environment.
  • Strong proficiency with Meta Ads Manager, Meta Business Suite, and relevant analytics and reporting tools.
  • Demonstrated experience with audience segmentation, retargeting strategies, lookalike audiences, and campaign optimization.
  • Strong analytical skills and the ability to interpret campaign data, identify trends, and make informed performance decisions.
  • Experience managing advertising budgets with a focus on efficient resource allocation and measurable ROI.
  • Strong written and verbal communication skills, with the ability to clearly present campaign performance and recommendations.
  • Ability to collaborate effectively with designers, content specialists, and other marketing stakeholders.
  • Comfortable working in a fast-paced environment, managing multiple priorities, and meeting tight deadlines.
  • Familiarity with additional paid media platforms such as Google Ads or TikTok Ads is an advantage.
  • Meta advertising certification, such as Meta Blueprint, is a plus.
  • Strong attention to detail, proactive problem-solving ability, and a continuous improvement mindset.
  • Reliable home-working setup, including a dual-monitor computer with at least 8 GB RAM, internet speed of at least 25 Mbps, and a camera capable of 1080p resolution.

  Benefits

  • Competitive base salary.
  • Full-time schedule of 40 hours per week, 8 hours per day.
  • Permanent work-from-home setup.
  • Monday–Friday schedule aligned with Eastern Standard Time (EST).
  • Unlimited free access to professional courses and an internal SOP library.
  • Opportunities for professional development and career advancement.
  • Opportunity to build and expand expertise in paid media, performance marketing, and Meta advertising.