Paid Media Specialist

About this position

We're looking for a Paid Social Media Specialist to drive measurable impact for Later Influence customers through high performance paid social campaigns. You'll manage campaigns end to end, planning, launching, optimizing, and reporting across key social platforms, to ensure they deliver against client objectives and business KPIs. This role sits within Later's Professional Services team and reports directly to the Director of Services, with close day to day collaboration across Account Managers, Coordinators, and creative teams. We're looking for someone with deep paid social expertise, direct agency or client services experience, and a strong ability to collaborate cross-functionally.

What you'll be doing

Technical / Execution

• Plan, launch, and manage paid social influencer and brand campaigns across Meta, TikTok, LinkedIn, YouTube, Snapchat, and emerging social platforms.
• Own campaign QA, tracking setup (UTMs, pixels, conversion events), and media delivery standards.
• Monitor performance and pacing continuously, making proactive adjustments to hit KPIs.
• Translate campaign data into actionable insights and optimizations that improve efficiency and outcomes.
• Build, deliver, and present reports (weekly, monthly, quarterly) that combine analysis with clear strategic recommendations.

Team / Collaboration

• Partner closely with Account Managers and Coordinators to align on messaging, creative, CTAs, and campaign objectives.
• Provide proactive guidance on paid content best practices and help educate internal teams on what drives performance.
• Collaborate cross-functionally with creative, analytics, and client success teams to drive campaign success.