Paid Media Specialist (Google Ads & Meta Ads)

Accountabilities

• • Build, restructure, manage, and continuously optimize campaigns across Google Ads, including Search, Performance Max, and Display, as well as Meta Ads.
  • Take full ownership of paid media performance across a portfolio of 12+ brands, identifying opportunities to improve efficiency, conversions, and ROI.
  • Design effective account architectures, including match-type structures, campaign organization, targeting, and bid strategy management.
  • Build and independently manage conversion tracking implementations using Google Tag Manager, tracking pixels, and Conversion API (CAPI).
  • Verify tracking accuracy and troubleshoot technical issues to ensure reliable attribution and performance data.
  • Produce detailed monthly performance reports that explain the reasons behind results and provide clear, actionable recommendations.
  • Lead client performance review meetings, presenting results transparently and confidently, including during periods of underperformance.
  • Collaborate with internal creative teams by briefing them on paid media requirements for ad creatives, images, and video.
  • Share paid search insights with SEO teams to inform organic targeting and broader acquisition strategies.
  • Proactively audit accounts, identify underperformance within 48 hours, and implement corrective actions without waiting for direction.
  • Analyze campaign and landing-page data to identify opportunities for improving conversion rates and return on investment.

  Requirements

  • Proven hands-on experience managing Google Ads and Meta Ads on a day-to-day basis, with strong execution skills rather than purely strategic or oversight experience.
  • Demonstrated ability to build conversion tracking and Google Tag Manager setups from the ground up independently.
  • Strong understanding of paid media campaign architecture, targeting, bidding, optimization, and performance analysis.
  • Excellent analytical and problem-solving skills, with the ability to turn campaign data into practical recommendations.
  • Ability to evaluate landing-page performance and identify improvements that can positively impact conversion rates and ROI.
  • Fluent written and spoken English, with the confidence to lead professional client meetings.
  • Strong communication and presentation skills, particularly when explaining performance, challenges, and recommendations to clients.
  • Highly proactive and accountable, with the ability to identify problems and implement solutions independently.
  • Comfortable managing multiple brands, campaigns, and priorities simultaneously in a fast-paced environment.
  • Full commitment to working UK business hours (GMT/BST) on a long-term basis.
  • A practical, execution-focused mindset with a willingness to work directly in advertising platforms rather than simply directing others.

  Benefits

  • Competitive salary based on experience.
  • 100% remote working environment.
  • Long-term stability within a growing group of businesses.
  • High-impact position with significant autonomy and ownership.
  • Opportunity to manage paid media across 12+ brands and a diverse range of industries.
  • Exposure to multiple business models, audiences, and performance marketing challenges.
  • Opportunity to collaborate with creative and SEO specialists and influence broader digital marketing strategy.
  • International, client-facing environment with significant responsibility and visibility.