Paid Media Manager
About the role
About Launch Potato
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world's leading brands through data-driven content and technology.
We are a high-growth, high-performance culture where speed, ownership, and measurable impact drive success, with a remote-first team spanning over 15 countries.
The Role
Support the success and growth of our Make Money/Manage Money native and social media campaigns by executing campaign builds, monitoring performance, and assisting in optimizations that help scale winning strategies.
Key Responsibilities
- Execute and manage social and native ad campaigns across platforms such as Meta and Taboola
- Monitor daily performance metrics and implement optimizations to creative, bids, and placements
- Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth
- Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results
Required Experience & Skills
- 3+ years of media buying experience with a focus on performance-driven results across social and native ad campaigns
- Hands-on experience running social or native ad campaigns across platforms like Meta, TikTok, Pinterest, Taboola, Outbrain
- Proven ability to monitor and optimize campaign performance using data
- Strong attention to detail with a focus on executional excellence and task management
- Ability to collaborate across functions and communicate clearly in a remote work environment
- Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical
- Positive attitude and willingness to embrace change
Additional Notes
This role will require occasional campaign monitoring after hours or on weekends, as needed. No prior native experience? We'll guide you with mentorship, data-driven strategies, and hands-on training.