Paid Media Manager

About this position

We're looking for a Paid Media Manager to own end to end management of paid social campaigns for Later Influence customers. This role sits within Later's Professional Services team, reporting directly to our Head of Paid Media. We're looking for someone with direct agency experience and a strong ability to collaborate cross-functionally across Program Management, Account Management, and Services leadership. Please note we will only be considering applications from candidates located within our Boston hub. This is a hybrid position with 2 days in office (Tuesdays and Thursdays).

What you'll be doing

Campaign Management & Coaching

• Manage paid social influencer campaigns, including planning, setup, quality assurance, testing, measurement/reporting, and optimization across Meta Ads, TikTok Ads, LinkedIn Ads, YouTube Ads, Snapchat Ads, and other social platforms.
• Support the training of new team members in paid social strategy, creation, implementation, and reporting.
• Manage budgets and campaigns as a paid social subject matter expert, partnering cross-departmentally to support team goals.
• Partner closely with Program Managers and Program Coordinators, providing guidance on ad messaging, creative assets, CTAs, and optimization efforts.

Strategy & Planning

• Provide creative and strategic direction on specific initiatives, identifying key messages and creative components that help clients reach their goals.
• Translate strategic recommendations for digital experiences into actionable plans.
• Partner with Account Managers and Services account leads to align strategies across campaign initiatives and support the team's growth in paid social.