Paid Media Manager

Accountabilities

• • Own end-to-end Google Ads strategy and execution across Search, Display, Shopping, and other relevant campaign types.
  • Manage and optimize Google Local Services Ads, including budgets, bids, lead quality, disputes, and Google Guaranteed or Google Screened compliance.
  • Build, manage, and optimize Meta Ads campaigns across Facebook and Instagram to complement the broader paid media strategy.
  • Develop campaign structures and conduct rigorous A/B testing across ad copy, audiences, landing pages, offers, and other performance variables.
  • Monitor budgets, bids, and campaign performance closely, reallocating spend to maximize ROAS and control cost per lead.
  • Connect advertising performance to real business outcomes by tracking the customer journey from clicks and leads through to booked jobs.
  • Build and maintain accurate performance reports for both internal stakeholders and clients.
  • Partner with the broader marketing team on offer strategy, landing page optimization, lead follow-up, and conversion processes.
  • Apply home services expertise to campaign strategy, including seasonality, service-area targeting, call tracking, local competition, and demand patterns.
  • Independently manage paid media strategy and execution across multiple accounts without direct people-management responsibilities.

  Requirements:

  • 6+ years of hands-on paid search experience, including ownership of strategy and campaign performance rather than execution alone.
  • Proven experience managing Google Ads, particularly Search, with Display and Shopping experience as applicable.
  • Direct, hands-on experience managing Google Local Services Ads for local service businesses or agency clients.
  • Demonstrated success improving ROAS and reducing cost per lead, supported by measurable performance results.
  • Strong understanding of paid media strategy, campaign structure, bidding, budget management, targeting, testing, and conversion optimization.
  • Experience working agency-side and managing multiple client accounts simultaneously.
  • Excellent written and spoken English, with the ability to communicate performance insights and recommendations clearly.
  • Experience in the home services sector, such as HVAC, plumbing, electrical, roofing, pest control, or similar businesses, is highly valued.
  • Meta Ads experience across Facebook and Instagram is a strong advantage.
  • Familiarity with CRM and marketing automation platforms such as GoHighLevel is a plus.
  • Google Ads certification(s) are an advantage.
  • Must be currently based in Latin America.

  Benefits:

  • Competitive salary paid in USD on a consistent monthly basis.
  • 100% remote work from anywhere in Latin America.
  • 10 paid vacation days per year.
  • U.S. federal holidays included.
  • Opportunity to work in a strategic, hands-on role with significant ownership of paid media performance.
  • Exposure to multiple home services clients and diverse paid advertising challenges.
  • Collaborative environment where expertise, initiative, and measurable results are valued.
  • Opportunity to influence and shape paid media strategies within a growing agency environment.