Paid Media Lead, Mapping

Within 1 month, you will:

• Onboard with our products, audiences, and the current state of paid media across the portfolio
• Audit all active campaigns across current platforms
• Get oriented in our analytics and measurement stack (AppsFlyer, 360ROI, Amplitude, Tableau, and BI reporting)
• Meet with the ASO Lead, Finance partner, Brand, Retention, and Product; understand handoffs and shared workflows
• Take over hands-on execution of all live paid campaigns
• Establish a baseline weekly performance report to the Growth Director

Within 3 months, you will:

• Strengthen our attribution and measurement foundation in partnership with BI/Data
• Improve SKAN conversion value schemas and postback handling across iOS app campaigns
• Run initial incrementality and holdout tests on at least one major channel
• Build a quarterly forecast model in partnership with Finance
• Establish channel scorecards and a weekly executive readout cadence
• Begin testing refreshed audience and creative strategies in coordination with Creative, Brand, Product and the ASO Lead

Within 6 months, you will:

• Have our measurement stack running cleanly and feeding reliable, decision-ready reporting
• Hit subscription-quality unit economics across major channels (or have a clear, evidenced path there)
• Integrate subscription cohort economics (trial conversion, retention, renewal LTV) into bidding and pacing decisions
• Run geo-experiments and lift tests as a routine part of measurement
• Establish a steady creative testing cadence with Brand and ASO partnership
• Identify clear opportunities for scaling investment behind the highest-performing channels
• Identify and expand paid investment opportunities in new channels

Within 12 months, you will:

• Operate paid acquisition at scale across the app portfolio on both app and web surfaces
• Maintain