Paid Media Analyst

Accountabilities

• • Research and develop a strong understanding of client businesses, products and services, target audiences, competitive landscapes, and relevant travel and hospitality markets.
  • Stay current with paid media trends, platform developments, industry best practices, competitor activity, emerging strategies, and new advertising capabilities across search and social channels.
  • Create, maintain, and execute paid media plans aligned with client objectives, budgets, timelines, and broader marketing strategies.
  • Manage monthly paid media budgets across multiple client accounts and channels while monitoring spend, pacing, performance metrics, and financial accuracy.
  • Set up and launch client accounts and campaigns across platforms such as Google Ads, Microsoft Ads, Meta, Pinterest, LinkedIn, TikTok, Expedia, TripAdvisor, and other relevant digital media channels.
  • Manage and maintain client profiles and listings across platforms including Google Business Profile, TripAdvisor, Yext, Yelp, and similar services.
  • Conduct profile and listing audits, identify opportunities for improvement, and provide actionable recommendations and insights.
  • Implement campaign and account updates within established deadlines and coordinate or delegate tasks to supporting team members when appropriate.
  • Advise account teams and clients on campaign optimization strategies designed to improve conversion rates, return on investment, traffic quality, and overall campaign effectiveness.
  • Partner with internal analytics teams to establish tracking, troubleshoot measurement issues, investigate data inconsistencies, and ensure reliable performance reporting.
  • Review monthly paid media performance and translate results into clear recommendations and strategic insights for account leadership and clients.
  • Independently evaluate account performance, identify areas of opportunity, and proactively recommend improvements that support retention, growth, and client satisfaction.
  • Maintain accurate media plans, billing information, and media invoicing while ensuring financial management aligns with approved budgets and client expectations.
  • Communicate campaign performance, strategic recommendations, and marketing insights clearly to both internal stakeholders and clients through presentations and regular account discussions.

  Requirements

  • Bachelor’s degree preferred, although equivalent relevant professional experience will be considered.
  • 4–6+ years of experience in paid search, paid social, or related digital advertising roles.
  • Experience working within a digital marketing agency environment and exposure to broader online marketing programs.
  • 4–6+ years of hands-on experience executing advertising campaigns through platforms such as Google Ads, Microsoft Ads, and Meta Business Manager.
  • Proficiency with Google Analytics and the ability to interpret digital performance data to support strategic decisions.
  • Strong financial management skills, including experience managing substantial or multi-million-dollar advertising budgets.
  • Advanced Excel skills and proficiency with Microsoft Office applications including Word, PowerPoint, and Outlook.
  • Strong analytical and critical-thinking abilities, with the capacity to synthesize information from multiple sources and turn findings into actionable strategies.
  • Excellent written and verbal communication skills, with the ability to present complex campaign performance and recommendations clearly to clients and internal stakeholders.
  • Strong project and time-management skills, with the ability to manage multiple clients, campaigns, priorities, and deadlines simultaneously.
  • Ability to work strategically and collaboratively across cross-functional teams while also operating independently and taking ownership of assigned responsibilities.
  • Comfortable receiving direction, constructive feedback, and client or peer critique, and able to use feedback to continuously improve performance.
  • Dependable, ethical, professional, and highly organized, with a strong work ethic and consistent follow-through.
  • Adaptable and comfortable working in a fast-paced environment where priorities, platforms, and marketing best practices continually evolve.
  • Strong emotional intelligence, cultural awareness, conflict-management skills, and an ability to build trusted relationships with clients and colleagues.
  • A creative, forward-thinking mindset with a willingness to experiment, learn, and identify innovative approaches to paid media performance.

  Benefits

  • Competitive compensation: $60,000–$78,000 per year, depending on experience.
  • Comprehensive healthcare: Medical, dental, and vision coverage.
  • Retirement benefits: 401(k) matching contribution.
  • Generous paid time off: Paid time off designed to support sustainable work-life balance.
  • Flexible schedule: Flexibility to structure your working hours effectively.
  • Remote work: Fully remote position with the flexibility to work from your preferred location in the United States.
  • Paid volunteer opportunities: Opportunities to support causes and communities through paid volunteer time.
  • Charitable engagement: Company-supported charitable events and community initiatives.
  • Professional growth: Opportunities to develop digital marketing expertise and take on increasing responsibility.
  • Collaborative culture: Work within a creative, supportive, and engaging team environment focused on collaboration and innovation.
  • Travel and hospitality focus: Work on marketing programs for clients across the travel and tourism industry.