Paid Ads Specialist

Accountabilities:

• • Paid media strategy: Develop and execute performance-driven advertising strategies aligned with business, marketing, customer acquisition, and revenue goals.
  • Campaign management: Build, launch, manage, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, paid search, display, video, retargeting, and lead generation channels.
  • Budget and bid optimization: Manage advertising budgets, bids, placements, targeting, and acquisition goals while maximizing efficiency and identifying opportunities to scale successful campaigns.
  • Audience and keyword research: Research target audiences, customer segments, keywords, competitors, and new acquisition opportunities to strengthen campaign performance.
  • Testing and optimization: Run structured A/B tests across ad copy, headlines, creatives, CTAs, audiences, landing pages, and campaign structures, using results to continuously improve performance.
  • Performance analysis: Monitor ROAS, CPA, CPL, CPC, CTR, conversion rates, lead generation, and revenue contribution to identify issues and optimization opportunities.
  • Tracking and attribution: Set up and maintain GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, and conversion tracking systems, troubleshooting issues to ensure reliable performance data.
  • Reporting and insights: Prepare regular performance reports and translate campaign data into actionable recommendations around budget allocation, targeting, creative direction, funnel optimization, and scaling.
  • Cross-functional collaboration: Partner with marketing, content, design, analytics, web, landing page, and leadership teams to improve messaging, creatives, offers, and conversion funnels.
  • Continuous improvement: Stay informed about advertising platform updates, algorithms, new tools, targeting capabilities, and performance marketing best practices.

  Requirements:

  • Paid media experience: Proven hands-on experience managing and optimizing Google Ads and Meta Ads campaigns, with a strong understanding of PPC and paid acquisition.
  • Performance marketing expertise: Solid knowledge of conversion optimization, attribution models, audience targeting, retargeting, and acquisition strategy.
  • Analytics and tracking: Practical experience with Google Analytics (GA4), Google Tag Manager, conversion tracking, and performance reporting dashboards.
  • Campaign optimization: Demonstrated ability to analyze campaign data, make performance-based decisions, conduct A/B tests, and continuously improve advertising results.
  • Budget management: Experience managing meaningful advertising budgets and allocating spend based on performance, profitability, and growth opportunities.
  • Multi-channel advertising: Experience with LinkedIn Ads, YouTube Ads, TikTok Ads, Performance Max, Dynamic Search Ads, automated bidding, or other paid acquisition channels is a plus.
  • Conversion and funnel knowledge: Familiarity with landing page optimization, funnel performance, remarketing strategies, audience segmentation, and multi-touch attribution is advantageous.
  • Automation: Exposure to marketing automation, ad platform scripts, or other campaign automation tools is beneficial.
  • Analytical mindset: Ability to think in terms of ROAS, CPA, CPL, conversion rate, revenue, and acquisition efficiency rather than vanity metrics.
  • Communication: Excellent written and verbal English skills, with the ability to clearly communicate campaign performance, insights, and recommendations to stakeholders.
  • Organization and autonomy: Strong project management and organizational skills, with the ability to manage multiple campaigns and budgets independently while maintaining attention to detail.
  • Work schedule: Comfortable working independently during U.S. business hours.

  Benefits:

  • Fully remote work arrangement.
  • Full-time position with U.S. business-hour coverage.
  • Direct ownership of paid acquisition and measurable impact on business growth.
  • Hands-on exposure to Google, Meta, LinkedIn, YouTube, and other digital advertising platforms.
  • Opportunity to manage and scale significant advertising budgets.
  • High degree of autonomy over campaign testing, optimization, and performance strategy.
  • Data-driven environment with clear and measurable performance expectations.
  • Cross-functional collaboration with marketing, content, design, analytics, web, and leadership teams.
  • Opportunity for professional growth toward roles such as Senior Performance Marketing Specialist, Paid Media Manager, Growth Marketing Manager, or Head of Performance Marketing.
  • Competitive compensation and benefits package, according to the partner company's employment terms.