Organic Search Manager

About the Role

Kapitus is seeking a strategic, analytical, and collaborative Organic Search Manager to join our Brand Marketing team to support the development and execution of our organic search strategy across traditional search engines and AI-powered search experiences. This individual will collaborate closely with the Director of Brand Marketing and cross-functional stakeholders to improve the organic visibility and discoverability, performance, and authority of Kapitus' digital content to help drive qualified traffic, increase brand awareness, and support long-term business growth.

The ideal candidate is equal parts strategist and practitioner, having the ability to think critically about the future of search while also rolling up their sleeves to analyze data, identify opportunities, create actionable recommendations, and drive execution.

What you will do:

Organic Search Strategy & Planning

• Assist in the development and execution of comprehensive SEO and AI Search Optimization (AISO/GEO) strategies that support business growth and brand objectives.
• Conduct keyword, prompt, topic, competitor, and search intent research to identify opportunities across the customer journey.
• Assist in building and maintaining organic search roadmaps aligned with company goals and content priorities.
• Identify emerging search trends, algorithm updates, AI search developments, and opportunities to improve organic performance.
• Monitor competitive search landscapes and recommend strategic initiatives to increase organic visibility.