Organic Marketing Manager (f/m/d)

Your Key Responsibilities

• Organic Growth Strategy & Execution: You own our B2B SEO and organic growth strategy across the buyer journey, driving organic traffic, conversion optimization, and pipeline and revenue growth.
• Technical SEO & Website Performance: You optimize crawlability, indexing, site architecture, Core Web Vitals, and structured data, partnering with Product and Engineering teams to deliver scalable SEO improvements.
• Generative Engine Optimization (GEO): You increase the visibility of Trusted Shops and its merchants across AI-generated search results and LLMs by monitoring AI citations, brand mentions, and discoverability opportunities.
• Analytics & Performance Reporting: You build reporting frameworks and dashboards using GA4, Google Search Console, Looker Studio, and SEO tools, turning performance data into actionable business insights.
• Internal Collaboration: You collaborate closely with Product, Engineering, Content, and Marketing teams to implement SEO initiatives and align organic growth strategies with business goals.