National Sales Account Manager- Commercial & B2B

National Account Manager – Commercial Air & B2B

Lasko Products, a market leader in home comfort products for over 100 years, is looking to add a National Account Manager to drive revenue growth and strengthen partnerships across Commercial Air and B2B channels. This role is responsible for developing and executing strategic account plans aligned with Lasko’s seasonal business model, product innovation roadmap, and omnichannel growth strategy. The National Account Manager will own customer relationships, lead joint business planning, manage forecasting and promotional execution, and collaborate cross-functionally to deliver profitable growth across both direct and distribution-based B2B channels. The ideal candidate brings strong experience managing Commercial Air, industrial, or B2B accounts, analytical rigor, and the ability to balance strategic planning with operational excellence in a fast-paced, weather-driven category.

Key Responsibilities

Account Strategy & Growth

• Develop and execute annual joint business plans across CAM and B2B accounts aligned with company revenue and profitability targets
• Drive assortment expansion, pricing strategy, and distribution growth across fans, heaters, air purifiers, and related air movement and ventilation solutions
• Identify whitespace opportunities and growth initiatives within commercial, industrial, and institutional customer segments
• Lead line reviews, category reviews, and new product presentations
• Monitor competitive activity and recommend pricing, assortment, and promotional adjustments to maintain market leadership

Customer Relationship Management

• Serve as the primary point of contact for B2B customers including distributors, contractors, facility managers, and commercial partners
• Build strong, collaborative partnerships to support long-term growth and brand expansion within the Commercial Air space
• Partner with customer stakeholders to support B2B digital enablement, e-commerce portals, and marketplace strategies where applicable
• Represent Lasko’s Commercial Air portfolio, brand positioning, and innovation roadmap in customer meetings and industry events

Forecasting & Execution

• Own account-level forecast inputs in partnership with Sales Operations and Demand Planning
• Ensure alignment between customer demand, inventory planning, and supply chain readiness
• Monitor order patterns, inventory levels, and sell-through trends to proactively manage performance
• Collaborate within the SIOP framework to support demand variability and project-based business

Cross-Functional Collaboration

• Partner with Product Development and Marketing to align new product introductions with Commercial Air and B2B use cases
• Collaborate with Finance to manage pricing strategy, margin targets, and trade investments
• Work closely with Operations and Logistics to ensure strong OTIF performance and customer satisfaction
• Coordinate digital content, packaging, and merchandising support tailored to B2B and commercial applications

Performance & Reporting

• Analyze sales performance, pricing effectiveness, and category trends across B2B channels
• Develop customer-facing presentations and internal executive updates
• Track and deliver against KPIs including revenue, margin, inventory turns, service levels, and share growth