National Events & Partnerships Manager

Accountabilities

• • Own the annual national events and experiential marketing calendar, ensuring activations align with brand priorities, consumer objectives, retail initiatives, and business goals.
  • Lead end-to-end planning and execution for national festivals, sponsorships, conferences, consumer activations, community events, influencer experiences, retail moments, and partner events.
  • Manage all operational aspects of events, including concepts, timelines, budgets, venues, vendors, staffing, permits, insurance, product, shipping, production schedules, run-of-show, and on-site execution.
  • Develop event briefs, production plans, staffing schedules, post-event recaps, and other materials required to keep internal and external stakeholders aligned.
  • Partner with creative teams to translate brand identity into distinctive, engaging, and highly shareable consumer experiences.
  • Develop scalable experiential concepts that can be adapted across markets, retailers, audiences, and relevant cultural moments.
  • Oversee sampling programs and identify efficient opportunities to introduce products to new consumers.
  • Establish KPIs and success metrics for events and partnerships, track performance, and use insights to improve future programs and support business growth.
  • Identify and evaluate strategic partnership and sponsorship opportunities that can increase brand awareness, cultural relevance, and consumer reach.
  • Build and maintain relationships with brands, organizations, venues, event partners, and other external stakeholders.
  • Lead negotiations, scopes of work, deliverables, timelines, and execution for partnerships and sponsorships.
  • Collaborate with influencer, social, PR, retail, e-commerce, sales, and creative teams to maximize the impact of events and partnerships across channels.
  • Manage experiential agencies, production companies, contractors, vendors, and other external partners while maintaining high standards of execution.
  • Own event and partnership budgets, estimates, purchase orders, invoices, and reconciliations, ensuring programs remain on time and within budget.
  • Serve as the primary internal point of contact for events and partnerships, maintaining clear responsibilities, timelines, dependencies, and deliverables.
  • Communicate plans, opportunities, results, and learnings through presentations, recaps, and regular stakeholder updates.

  Requirements

  • 5–8+ years of experience in experiential marketing, events, sponsorships, partnerships, brand marketing, or a closely related field.
  • Demonstrated experience independently managing events from initial concept through production and on-site execution.
  • Proven ability to manage both large-scale national events and smaller, high-touch consumer or partner experiences.
  • Strong vendor management, negotiation, budgeting, production, and event logistics capabilities.
  • Excellent project management skills, with the ability to manage multiple events, budgets, deadlines, and priorities simultaneously.
  • Highly organized and detail-oriented, with strong anticipation, problem-solving, and risk-management skills.
  • Strong written and verbal communication skills, with the ability to clearly align internal stakeholders and external partners.
  • Comfortable working in a fast-moving environment where priorities and timelines can change quickly.
  • Creative, resourceful, and culturally curious, with a strong understanding of consumer trends and relevant lifestyle, wellness, entertainment, and community moments.
  • Experience in CPG, beverage, wellness, lifestyle, or other consumer-focused industries is preferred.
  • Experience managing agencies, production companies, contractors, and other external partners is preferred.
  • Demonstrated ability to negotiate and manage strategic partnerships from opportunity evaluation through execution.
  • Strong commercial awareness and the ability to connect experiential initiatives to measurable brand and business outcomes.
  • Willingness and ability to travel regularly throughout the United States for events, activations, and on-site execution.
  • A proactive, hands-on mindset and a strong bias toward action, with the ability to move comfortably between strategic planning and detailed execution.

  Benefits

  • Base salary of $95,000–$120,000, with actual compensation varying based on location and experience.
  • Bonus eligibility.
  • Unlimited vacation and paid sick days.
  • Up to 95% of employee and dependent healthcare premiums covered.
  • Life insurance, including company-paid and voluntary options.
  • Flexible Spending Accounts.
  • 401(k) plan with regular and Roth options.
  • Up to $150 per month toward health and wellness expenses.
  • Up to $100 per month toward a cell phone and $50 per month toward internet, where applicable.
  • Employee discount on products.
  • Remote work arrangement with travel opportunities tied to national events and activations.
  • A collaborative, creative, and fast-moving environment with opportunities to make a visible impact on brand growth.