META Social Media Specialist

Accountabilities:

• • Create high-quality, engaging, and platform-specific content for Facebook and Instagram, using audience insights, current trends, analytics, and established content strategy to support account growth and performance targets.
  • Program, schedule, and publish approved content using social media management and publishing tools at times designed to maximize audience reach and engagement.
  • Monitor post and account performance through relevant analytics platforms, tracking metrics such as engagement, reach, audience growth, and conversion, and translate findings into actionable improvements.
  • Stay current on Facebook and Instagram trends, algorithm and platform updates, emerging formats, and relevant industry developments to identify opportunities for stronger engagement.
  • Prepare and present weekly social media statistics and trend insights using established reporting formats.
  • Execute organic social media campaigns aligned with broader content strategy to promote products, services, initiatives, and events.
  • Translate direction from senior content leadership into clear priorities and deliverables, adjusting quickly when strategic priorities change.
  • Collaborate with remote and distributed team members, including writers, designers, and scheduling specialists, to maintain consistent, high-quality output.
  • Provide constructive feedback on creative work while ensuring content remains aligned with established brand voice, visual standards, and audience expectations.

  Requirements:

  • 3+ years of experience as a Social Media Specialist or in a comparable role managing Facebook and Instagram accounts with 100,000+ followers per account, including experience managing a personal brand account.
  • Demonstrated strength in copywriting, particularly for educational or information-led brands where clarity, engagement, and credibility are essential.
  • Proven ability to translate senior leadership direction into actionable priorities and quickly reprioritize when business or content strategy changes.
  • Strong analytical mindset with experience establishing audience growth and engagement metrics, interpreting social performance data, and developing KPI-driven action plans.
  • Basic graphic design capabilities combined with a strong visual eye and understanding of aesthetics, composition, and social-first creative.
  • Excellent organizational and multitasking skills, with the ability to manage multiple priorities accurately in a fast-paced and constantly evolving environment.
  • Strong communication and collaboration skills, particularly when working with remote or distributed teams and specialized creative functions.
  • Ability to provide clear, constructive feedback while maintaining consistency with a defined brand voice.
  • Comfortable learning and working with new social media, productivity, and technology tools.
  • Proficiency with Microsoft Office applications, including Excel, Outlook, Teams, Word, and OneDrive.
  • Reliable high-speed internet, an up-to-date Mac or Windows computer with antivirus protection, and a quiet, distraction-free home workspace.
  • Must be legally authorized to work in the United States for a W-2 employer; international and California-based applicants are not currently eligible.
  • Willingness to complete a skills assessment as part of the application process.

  Benefits:

  • $30–$40 per hour, depending on experience.
  • Fully remote work arrangement with an emphasis on work-life balance.
  • Comprehensive medical, dental, and vision insurance, with 80% of premiums covered.
  • 80 hours of paid vacation to start, with additional PTO increases based on tenure.
  • 40 hours of paid personal days each year.
  • Paid gym membership to support health and wellness.
  • 7 paid holidays.
  • 50% discount on company products.
  • Monday–Friday schedule, 9:00 AM–6:00 PM ET, including a one-hour unpaid meal break.
  • Supportive remote environment with flexibility to work from a comfortable home setup.
  • Opportunities to contribute to a large-scale social media presence and develop expertise in content, analytics, and audience growth.