Meta Ads Consultant

Accountabilities:

• • Develop and implement a full-funnel Meta advertising strategy tailored to key European markets and target audiences.
  • Plan, launch, manage, monitor, and continuously optimise Facebook and Instagram campaigns focused on lead generation, awareness, and acquisition.
  • Analyse campaign performance, identify trends and opportunities, and translate data into actionable optimisation initiatives.
  • Own paid social performance and continuously improve efficiency, ROI, and overall campaign impact.
  • Collaborate closely with senior product and marketing stakeholders to align paid social activity with broader growth objectives.
  • Advise on and contribute to ad copy, creative concepts, visuals, and landing pages to maximise campaign performance.
  • Prepare clear, insightful performance reports with practical recommendations for future improvements.
  • Continuously test audiences, creatives, messaging, and campaign approaches to identify scalable growth opportunities.

  Requirements:

  • Proven experience managing and scaling successful Meta advertising campaigns, ideally within startups, scale-ups, or similarly fast-paced environments.
  • Strong expertise in Meta Ads Manager, audience targeting, campaign structure, creative testing, measurement, and performance optimisation.
  • Strong analytical skills, with the ability to interpret campaign data and turn insights into concrete business actions.
  • Hands-on mindset with the ability and willingness to move seamlessly between strategic planning and detailed campaign execution.
  • Entrepreneurial, proactive, and results-oriented approach, with a strong bias toward action and experimentation.
  • Comfortable working independently, taking ownership, and operating effectively within a small and agile team.
  • Fluent English is required; Spanish, Portuguese, German, French, or other European languages are considered an advantage.
  • Ability to work effectively within GMT to GMT+3 time zones.

  Benefits:

  • Opportunity to play a key role in a fast-growing scale-up with international ambitions.
  • Significant ownership and autonomy over Meta advertising strategy and execution.
  • Remote working environment with a small, ambitious, and collaborative team.
  • Freedom to experiment, innovate, and directly influence growth.
  • Competitive consultant compensation.
  • Opportunity to work across multiple European markets and make a measurable commercial impact.