Merchant Management & Community Lead

About the Team

Join our Big Fiat team at Binance and help create a state-of-the-art onboarding platform for our customers. Our team, which includes P2P and Fiat, is dedicated to revolutionizing global transactions and financial management. We're committed to making crypto accessible for everyone. Be part of a dynamic team driving the future of digital payments and fintech.

Role Overview

We are looking for an experienced Merchant & Community Leader to drive supply-side growth, merchant ecosystem development, and community culture at scale. This role goes beyond traditional merchant acquisition — you will be responsible for building a sustainable supply ecosystem, managing merchant lifecycle end-to-end, and fostering a strong, engaged community that reinforces marketplace growth.

Responsibilities

• Own and manage the full merchant (seller) lifecycle, including onboarding, activation, growth, dormancy, and reactivation, to drive sustained engagement and GMV growth
• Build and optimize merchant operations frameworks, including segmentation and tiered management strategies to improve supply quality
• Lead merchant acquisition and onboarding initiatives, developing scalable channels to source sellers (e.g., platform migration, partnerships, community/referral programs)
• Manage a large-scale supply side with 10,000+ active merchants, ensuring healthy ecosystem growth and supply diversity
• Design and cultivate a strong merchant community, including culture building