Media Buyer

Accountabilities:

• • Plan, launch, manage, and scale paid lead-generation campaigns across Meta, Google Ads, TikTok, and native advertising platforms such as Taboola and Outbrain.
  • Own the full acquisition infrastructure, connecting ad accounts, trackers, cloaking systems, landing pages, CRM platforms, and downstream conversion signals.
  • Configure and manage tracking platforms such as Keitaro, including landers, campaign routing, macros, filters, and traffic distribution.
  • Maintain reliable tracker-to-CRM-to-pixel/CAPI attribution flows, including postbacks, lead statuses, server-side events, and conversion signals.
  • Optimize campaigns toward qualified leads and deposits rather than focusing solely on cost per lead.
  • Use Conversion API events, conversion-lead optimization, value-based audiences, and other advanced performance techniques to improve downstream outcomes.
  • Own decisions around instant forms versus landing pages, funnel structures, audience strategies, and conversion journeys.
  • Design and execute A/B tests across creative concepts, messaging, landing pages, forms, and campaign structures.
  • Collaborate on localized Arabic landing pages and advertising creatives, including static and short-form video content.
  • Monitor advertising account health, compliance, advertiser and business verification requirements, and platform certifications in regulated markets.
  • Analyze campaign performance daily and proactively reallocate budgets based on CPL, cost per qualified lead, cost per deposit, lead-to-qualified rate, ROAS, and payback.
  • Continuously diagnose performance issues using data and implement improvements without requiring extensive supervision.
  • Maintain a strong focus on qualified, depositing customers rather than vanity metrics or low-quality lead volume.

  Requirements:

  • 3+ years of hands-on media buying experience in financial, regulated, or high-risk verticals such as capital markets, forex/CFD, crypto, or comparable industries.
  • Proven experience managing paid acquisition campaigns across Meta, Google Ads, TikTok, and/or native advertising platforms.
  • Strong hands-on experience with Keitaro or an equivalent tracking platform such as Binom, RedTrack, or Voluum, including landers, campaigns, macros, filters, and traffic routing.
  • Demonstrated ability to build and manage complete tracker-to-CRM-to-pixel/CAPI pipelines.
  • Strong understanding of postbacks, lead statuses, server-side events, attribution, and downstream conversion tracking.
  • Proven experience optimizing toward lead quality and meaningful conversion events rather than simply maximizing inexpensive form submissions.
  • Strong understanding of performance marketing metrics, including CPL, cost per qualified lead, cost per deposit, lead-to-qualified rate, ROAS, and payback period.
  • Experience managing advertising-account compliance, verification processes, creative approvals, and platform policies within regulated or high-scrutiny verticals.
  • Strong analytical and problem-solving skills, with the ability to diagnose performance issues from data and take decisive action.
  • Highly autonomous and self-directed, with a strong sense of ownership and accountability for measurable results.
  • Experience with Meta Conversions API and server-side tracking is a strong advantage.
  • Familiarity with automation platforms such as Make/Integromat or Zapier is a plus.
  • Experience with broker or affiliate ecosystems, including offers, payouts, and postbacks, is beneficial.
  • Familiarity with product analytics tools such as Microsoft Clarity or PostHog is advantageous.
  • Experience marketing regulated or Shariah-compliant financial products while maintaining advertising compliance is a plus.
  • Candidates must be located in Europe.

  Benefits:

  • Competitive compensation of approximately $2,500–$3,500 per month.
  • Fully remote working arrangement for candidates based in Europe.
  • Opportunity to take ownership of paid acquisition strategy across multiple international markets.
  • Exposure to challenging performance marketing environments within financial and regulated verticals.
  • Significant autonomy and direct responsibility for measurable acquisition and revenue outcomes.
  • Opportunity to work across the complete performance-marketing funnel, from traffic acquisition through qualified leads and deposits.
  • Hands-on experience with advanced tracking, attribution, CRM integrations, server-side conversion signals, and performance optimization.
  • International scope spanning Gulf markets and European markets.
  • Opportunity to work on the launch and growth of an innovative financial-intelligence product for retail traders.